How popular isEley in search?
In September 2026, people searched for Eley by name about 12,500 times worldwide, a 6.8% increase from the previous year. These searches made up 4.7% of all global garden hose brand searches, placing Eley third out of nine brands. These are worldwide searches for English-language branded terms.
Follow Eley and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which garden hose brands compete with Eley?
Share of searches by month for Gardena, Hoselink, Eley, Flexzilla. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Hoselink | Eley | Flexzilla | Nylex | Dramm | Gilmour | Holman | Pope |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.9% | 20.7% | 4.9% | 2.3% | 1.5% | 1% | 0.3% | 0.25% | 0.25% |
| Nov 2025 | 65.9% | 24.2% | 5% | 2.2% | 1.2% | 0.96% | 0.19% | 0.24% | 0.19% |
| Dec 2025 | 65.4% | 24% | 4.6% | 2.6% | 1.4% | 1.2% | 0.16% | 0.35% | 0.29% |
| Jan 2026 | 64.9% | 23.8% | 5% | 2.6% | 1.7% | 1.2% | 0.15% | 0.35% | 0.28% |
| Feb 2026 | 77.6% | 12.7% | 4.5% | 2.1% | 1.4% | 1.1% | 0.23% | 0.23% | 0.15% |
| Mar 2026 | 77.8% | 8.6% | 4.7% | 2.1% | 0.75% | 5.7% | 0.26% | 0.08% | 0.08% |
| Apr 2026 | 81.5% | 9% | 5.5% | 2.2% | 0.64% | 0.8% | 0.29% | 0.07% | 0.06% |
| May 2026 | 84.2% | 7.6% | 4.6% | 1.9% | 0.54% | 0.82% | 0.3% | 0.05% | 0.04% |
| Jun 2026 | 83.6% | 7.5% | 4.6% | 2.2% | 0.66% | 1% | 0.3% | 0.06% | 0.04% |
| Jul 2026 | 83.4% | 7.5% | 4.5% | 2.2% | 0.8% | 1% | 0.44% | 0.07% | 0.06% |
| Aug 2026 | 80% | 10.8% | 4.8% | 2.1% | 0.78% | 0.94% | 0.33% | 0.1% | 0.1% |
| Sep 2026 | 75.5% | 15.2% | 4.7% | 2% | 1.1% | 0.9% | 0.27% | 0.22% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.5% | 201K | -18.3% | -4.6 points | |
| 2, held 2nd | 15.2% | 40.5K | +22.4% | +4.4 points | |
| 3, held 3rd | 4.7% | 12.5K | -15% | -0.1 points | |
| 4, held 4th | 2% | 5.4K | -18.2% | -0.1 points | |
| 5, moved from 6th to 5th | 1.1% | 2.9K | +20.8% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.9% | 2.4K | -17.2% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.27% | 720 | -28% | -0.1 points | |
| 8, held 8th | 0.22% | 590 | +84.4% | +0.1 points | |
| 9, held 9th | 0.15% | 390 | +21.9% | 0 points |
1.
Gardena75.5%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -4.6 points.
2.
Hoselink15.2%
Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +4.4 points.
3.Eley
4.7%
Held 3rd. 12.5K estimated branded searches, -15% vs prior month. Share -0.1 points.
2%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.
Nylex1.1%
Moved from 6th to 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.3 points.
6.
Dramm0.9%
Moved from 5th to 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
7.
Gilmour0.27%
Held 7th. 720 estimated branded searches, -28% vs prior month. Share -0.1 points.
8.
Holman0.22%
Held 8th. 590 estimated branded searches, +84.4% vs prior month. Share +0.1 points.
9.
Pope0.15%
Held 9th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.
Compare search popularity between Eley and its closest rivals
Every comparison with Eley
12 comparisons
How has branded search demand for Eley changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Eley worldwide rose from 11.7K to 12.5K.
- Across the 12 months ending September 2026, Eley’s share of searches among garden hose brands worldwide peaked at 5.5% in April 2026 and was lowest at 4.5% in February 2026.
How did search popularity change for garden hose brands worldwide in September 2026?
5 changes
In September 2026, Hoselink gained share of searches among garden hose brands worldwide, from 10.8% to 15.2%.
In September 2026, Gardena lost share of searches among garden hose brands worldwide, from 80% to 75.5%.
In September 2026, Nylex rose from 6th to 5th among garden hose brands worldwide.
In September 2026, Dramm fell from 5th to 6th among garden hose brands worldwide.
Estimated monthly branded searches for Pope worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
How are Eley’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Eley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- eley
- eley hose reel
Do you work for Eley? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Eley compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hose cart brands | 5th of 6 | 3.6% | Show ranking |
| Garden hose brands | 3rd of 9 | 4.7% | Shown above |
Is Eley your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.