Eley vs Giraffe Tools:Which is more popular?

Name: Eley vs Giraffe Tools: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Giraffe Tools had more branded searches than Eley among hose reels worldwide. Giraffe Tools had about 27,100 branded searches, while Eley had 2,900. Giraffe Tools made up 60.9% of all hose reel searches we track, and Eley accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about hose reels, Giraffe Tools appeared in four of the five answers and Eley in two. Giraffe Tools was mentioned before Eley in every answer.

Among hose reels worldwide in October 2026

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Top hose reels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giraffe Tools was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Eley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Giraffe Tools was listed before Eley in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Giraffe Tools	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Eley	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Suncast	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Liberty Garden	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Gardena	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Hozelock	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Karcher	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
VonHaus	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Giraffe Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suncast1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liberty Garden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Karcher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VonHaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hose reels

5 answers

Asked ChatGPT
“Which hose reel should I buy?”
1. 1Giraffe Tools
2. 2Eley
Asked ChatGPT
“What are the best hose reel brands?”
1. 1Giraffe Tools
2. 2Eley
3. 3Suncast
4. 4Liberty Garden
Asked ChatGPT
“What's the best hose reel for a long garden hose?”
1. 1Giraffe Tools
Searched Google, AI Overview
“hose reels”
1. 1Giraffe Tools
Searched Google, AI Overview
“garden hose reel”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Eley or Giraffe Tools more popular in search?

This chart shows how often people search Google for Eley and Giraffe Tools by name. Each line represents a brand's share of searches for all eight hose reel brands we track, month by month, from English-language searches worldwide.

Eley and Giraffe Tools among hose reels worldwide, by month

Month	Giraffe Tools	Gardena	Suncast	Hozelock	Eley	Karcher	Liberty Garden	VonHaus
Nov 2025	57.8%	14.5%	6.3%	6.5%	11.4%	2.4%	1%	0.05%
Dec 2025	63.1%	13.1%	4.6%	7.1%	8.2%	2.9%	0.91%	0.09%
Jan 2026	58.1%	14.7%	5.2%	9.6%	7.7%	3.3%	1.3%	0.16%
Feb 2026	60.2%	10.3%	6.6%	10.1%	7.9%	3.6%	1.1%	0.24%
Mar 2026	45.9%	11.6%	9.3%	14.2%	13.7%	3.3%	1.7%	0.29%
Apr 2026	37%	11.4%	16.8%	14.1%	16.5%	2.2%	1.8%	0.23%
May 2026	33.5%	18.9%	15.2%	12.9%	15%	1.7%	2.4%	0.32%
Jun 2026	38.3%	17.4%	14.3%	12%	14%	1.5%	2.2%	0.24%
Jul 2026	36.8%	17%	13.6%	17.3%	11%	1.8%	2.2%	0.29%
Aug 2026	44.3%	13.7%	16.3%	11.5%	10.8%	1.5%	1.6%	0.15%
Sep 2026	51.7%	16%	10.5%	7.2%	10.3%	2.1%	2.1%	0.16%
Oct 2026	60.9%	12.8%	10%	6.8%	6.5%	1.7%	1.1%	0.07%

How has branded search for Eley and Giraffe Tools changed worldwide over the last 12 months?

3 findings

Giraffe Tools was ahead of Eley in every measured month of the 12 months ending October 2026.
Across the 12 months ending October 2026, Eley’s share of searches among hose reels worldwide moved from 11.4% to 6.5%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
Across the 12 months ending October 2026, Giraffe Tools’ share of searches among hose reels worldwide moved from 57.8% to 60.9%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for hose reels worldwide in October 2026?

2 changes

In October 2026, Giraffe Tools gained share of searches among hose reels worldwide, from 51.7% to 60.9%.
In October 2026, Eley lost share of searches among hose reels worldwide, from 10.3% to 6.5%.

How are Eley’s and Giraffe Tools’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eley’s and Giraffe Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.