Brandwave

Eley vs Karcher:Which is more popular?

In October 2026, Eley had more branded searches than Karcher among hose reels worldwide. Eley had about 2,900 branded searches, while Karcher had 750. Eley made up 6.5% of all hose reel searches we track, and Karcher accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about hose reels, Eley appeared in two of the five answers and Karcher in none.

Among hose reels worldwide in October 2026

Who do people search for more?

Eley, about 4 searches for every 1 for Karcher

Eley 2.9K searchesKarcher 750 searches

Who does AI mention more?

Eley, mentioned in 2 of 5 answers, Karcher in 0

Eley in 2 of 5Karcher in 0 of 5

Who does AI recommend more?

Eley, the only one of the two named

Eley first in 2Karcher never named

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Top hose reels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Karcher did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giraffe Tools1st
  2. Eley2nd
  3. Suncast3rd
  4. Liberty Garden4th
  5. Gardena–
  6. Hozelock–
  7. Karcher–
  8. VonHaus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giraffe Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suncast1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Garden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karcher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VonHaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hose reels

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Eley or Karcher more popular in search?

This chart shows how often people search Google for Eley and Karcher by name. Each line represents a brand's share of searches for all eight hose reel brands we track, month by month, from English-language searches worldwide.

Eley and Karcher among hose reels worldwide, by month

Share of searches by month for Eley, Karcher. The figures are in the table below the chart.

View monthly share of searches table
MonthGiraffe ToolsGardenaSuncastHozelockEleyKarcherLiberty GardenVonHaus
Nov 202557.8%14.5%6.3%6.5%11.4%2.4%1%0.05%
Dec 202563.1%13.1%4.6%7.1%8.2%2.9%0.91%0.09%
Jan 202658.1%14.7%5.2%9.6%7.7%3.3%1.3%0.16%
Feb 202660.2%10.3%6.6%10.1%7.9%3.6%1.1%0.24%
Mar 202645.9%11.6%9.3%14.2%13.7%3.3%1.7%0.29%
Apr 202637%11.4%16.8%14.1%16.5%2.2%1.8%0.23%
May 202633.5%18.9%15.2%12.9%15%1.7%2.4%0.32%
Jun 202638.3%17.4%14.3%12%14%1.5%2.2%0.24%
Jul 202636.8%17%13.6%17.3%11%1.8%2.2%0.29%
Aug 202644.3%13.7%16.3%11.5%10.8%1.5%1.6%0.15%
Sep 202651.7%16%10.5%7.2%10.3%2.1%2.1%0.16%
Oct 202660.9%12.8%10%6.8%6.5%1.7%1.1%0.07%

Karcher sells other things too, so only its searches that name this product count here, like “karcher hose reel”.

How has branded search for Eley and Karcher changed worldwide over the last 12 months?

3 findings
  • Eley was ahead of Karcher in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Eley’s share of searches among hose reels worldwide moved from 11.4% to 6.5%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
  • Across the 12 months ending October 2026, Karcher’s share of searches among hose reels worldwide moved from 2.4% to 1.7%, and its estimated monthly branded searches moved from 920 to 750.

How did search popularity change for hose reels worldwide in October 2026?

2 changes
  1. In October 2026, Eley lost share of searches among hose reels worldwide, from 10.3% to 6.5%.

  2. Estimated monthly branded searches for Karcher worldwide fell 18.5% over 12 measured months, from 920 to 750 in October 2026.

How are Eley’s and Karcher’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Eley’s and Karcher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eley

1 branded search term

  • eley hose reel

Karcher

2 branded search terms

  • karcher hose reel
  • karcher hose trolley

How the Brand Demand Index is measured

Other head-to-heads among hose reels

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