Brandwave

Holman vs K-Rain:Which is more popular?

In September 2026, K-Rain had more branded searches than Holman among irrigation brands worldwide. K-Rain had about 8,200 branded searches, while Holman had 1,070. K-Rain made up 10.9% of all irrigation brand searches we track, and Holman accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about irrigation brands, neither Holman nor K-Rain appeared in any of the five answers.

Among irrigation brands worldwide in September 2026

Who do people search for more?

K-Rain, about 8 searches for every 1 for Holman

K-Rain 8.2K searchesHolman 1.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Holman in 0 of 5K-Rain in 0 of 5

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Top irrigation brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Holman nor K-Rain showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rain Bird1st
  2. Netafim2nd
  3. Toro3rd
  4. Orbit4th
  5. DripWorks4th
  6. Gardena6th
  7. Rachio–
  8. K-Rain–
  9. Holman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rain Bird4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DripWorks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netafim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rachio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K-Rain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about irrigation brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Holman or K-Rain more popular in search?

This chart shows how often people search Google for Holman and K-Rain by name. Each line represents a brand's share of searches for all nine irrigation brands we track, month by month, from English-language searches worldwide.

Holman and K-Rain among irrigation brands worldwide, by month

Share of searches by month for K-Rain, Holman. The figures are in the table below the chart.

View monthly share of searches table
MonthNetafimOrbitRachioK-RainGardenaRain BirdDripWorksHolmanToro
Oct 202537%22.5%20.2%11.2%2.3%1.7%1.4%1.9%1.8%
Nov 202546.5%15.8%17%12%2.2%1.5%1.5%1.9%1.5%
Dec 202544.4%16%16.2%13.4%2.4%1.5%1.4%3%1.8%
Jan 202648.8%14.4%14.6%12.1%2.3%1.6%1.8%2.6%1.8%
Feb 202649.1%15.9%14.7%10.3%2.4%1.8%2.4%1.5%1.8%
Mar 202637.9%25.2%17%8.4%3.8%2.3%3.3%0.64%1.5%
Apr 202626.1%31.9%17.4%8.7%6.4%3.2%4.2%0.61%1.5%
May 202621.4%36.7%17.6%7.1%8.1%3.2%4.3%0.33%1.3%
Jun 202627.8%31.8%18.6%7.5%6.2%2.8%3.7%0.29%1.3%
Jul 202625.1%33.8%16.8%7.9%9.4%3.1%2.2%0.32%1.5%
Aug 202629.6%30.6%16.2%9.3%8.1%2.4%1.7%0.66%1.4%
Sep 202636%27.4%16.1%10.9%3.1%2%1.7%1.4%1.3%

How has the Holman and K-Rain comparison changed over the last 12 months?

3 findings
  • K-Rain was ahead of Holman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Holman’s share of searches among irrigation brands worldwide moved from 1.9% to 1.4%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
  • Across the 12 months ending September 2026, K-Rain’s share of searches among irrigation brands worldwide moved from 11.2% to 10.9%, and its estimated monthly branded searches held steady at 8.2K.

How did search popularity change for irrigation brands worldwide in September 2026?

2 changes
  1. In September 2026, Holman overtook Toro to rank 8th among irrigation brands worldwide, with 1.4% of the searches.

  2. In September 2026, K-Rain gained share of searches among irrigation brands worldwide, from 9.3% to 10.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Holman’s and K-Rain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Holman

3 branded search terms

  • holman drip irrigation
  • holman irrigation
  • holman watering system

K-Rain

2 branded search terms

  • k rain
  • krain

How the Brand Demand Index is measured

Other head-to-heads among irrigation brands

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