Brandwave

Orbit vs Rachio:Which is more popular?

In September 2026, Orbit had more branded searches than Rachio among irrigation brands worldwide. Orbit had about 20,600 branded searches, while Rachio had 12,100. Orbit made up 27.4% of all irrigation brand searches we track, and Rachio accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about irrigation brands, Orbit appeared in two of the five answers and Rachio in none.

Among irrigation brands worldwide in September 2026

Who do people search for more?

Orbit, about 70% more searches than Rachio

Orbit 20.6K searchesRachio 12.1K searches

Who does AI mention more?

Orbit, mentioned in 2 of 5 answers, Rachio in 0

Orbit in 2 of 5Rachio in 0 of 5

Who does AI recommend more?

Orbit, the only one of the two named

Orbit first in 2Rachio never named

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Top irrigation brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Orbit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rachio did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rain Bird1st
  2. Netafim2nd
  3. Toro3rd
  4. Orbit4th
  5. DripWorks4th
  6. Gardena6th
  7. Rachio–
  8. K-Rain–
  9. Holman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rain Bird4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DripWorks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netafim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rachio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K-Rain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about irrigation brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Orbit or Rachio more popular in search?

This chart shows how often people search Google for Orbit and Rachio by name. Each line represents a brand's share of searches for all nine irrigation brands we track, month by month, from English-language searches worldwide.

Orbit and Rachio among irrigation brands worldwide, by month

Share of searches by month for Orbit, Rachio. The figures are in the table below the chart.

View monthly share of searches table
MonthNetafimOrbitRachioK-RainGardenaRain BirdDripWorksHolmanToro
Oct 202537%22.5%20.2%11.2%2.3%1.7%1.4%1.9%1.8%
Nov 202546.5%15.8%17%12%2.2%1.5%1.5%1.9%1.5%
Dec 202544.4%16%16.2%13.4%2.4%1.5%1.4%3%1.8%
Jan 202648.8%14.4%14.6%12.1%2.3%1.6%1.8%2.6%1.8%
Feb 202649.1%15.9%14.7%10.3%2.4%1.8%2.4%1.5%1.8%
Mar 202637.9%25.2%17%8.4%3.8%2.3%3.3%0.64%1.5%
Apr 202626.1%31.9%17.4%8.7%6.4%3.2%4.2%0.61%1.5%
May 202621.4%36.7%17.6%7.1%8.1%3.2%4.3%0.33%1.3%
Jun 202627.8%31.8%18.6%7.5%6.2%2.8%3.7%0.29%1.3%
Jul 202625.1%33.8%16.8%7.9%9.4%3.1%2.2%0.32%1.5%
Aug 202629.6%30.6%16.2%9.3%8.1%2.4%1.7%0.66%1.4%
Sep 202636%27.4%16.1%10.9%3.1%2%1.7%1.4%1.3%

How has the Orbit and Rachio comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Rachio took it in November 2025, Orbit took it in February 2026.
  • Across the 12 months ending September 2026, Orbit’s share of searches among irrigation brands worldwide moved from 22.5% to 27.4%, and its estimated monthly branded searches moved from 16.5K to 20.6K.
  • Across the 12 months ending September 2026, Rachio’s share of searches among irrigation brands worldwide moved from 20.2% to 16.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for irrigation brands worldwide in September 2026?

3 changes
  1. In September 2026, Netafim overtook Orbit to become the leader among irrigation brands worldwide, with 36% of the searches.

  2. In September 2026, Orbit lost share of searches among irrigation brands worldwide, from 30.6% to 27.4%.

  3. Rachio’s share of searches among irrigation brands worldwide has lost ground for 3 months in a row, from 18.6% to 16.1% in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Orbit’s and Rachio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Orbit

4 branded search terms

  • orbit b hyve
  • orbit irrigation
  • orbit sprinkler
  • orbit timer

Rachio

1 branded search term

  • rachio

How the Brand Demand Index is measured

Other head-to-heads among irrigation brands

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