Brandwave

How popular isHolman?

In September 2026, people searched for Holman by name about 2,150 times worldwide, a 14.7% decrease from the previous year. These searches made up 1.4% of all global irrigation brand searches, placing Holman eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about irrigation brands, Holman did not appear in any of the answers.

Search and AI answers in September 2026

Holman is the eighth most searched of 9 competitors and not listed in any AI answer.

  1. NetafimShare of searches 36%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. OrbitShare of searches 27.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. RachioShare of searches 16.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. K-RainShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HolmanShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top irrigation brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Holman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rain Bird1st
  2. Netafim2nd
  3. Toro3rd
  4. Orbit4th
  5. DripWorks4th
  6. Gardena6th
  7. Rachio–
  8. K-Rain–
  9. Holman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rain Bird4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DripWorks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netafim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rachio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K-Rain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about irrigation brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which irrigation brands compete with Holman?

Holman against irrigation brands worldwide, by month

Share of searches by month for Netafim, Orbit, Rachio, K-Rain, Gardena, Rain Bird, Holman. The figures are in the table below the chart.

View monthly share of searches table
MonthNetafimOrbitRachioK-RainGardenaRain BirdDripWorksHolmanToro
Oct 202537%22.5%20.2%11.2%2.3%1.7%1.4%1.9%1.8%
Nov 202546.5%15.8%17%12%2.2%1.5%1.5%1.9%1.5%
Dec 202544.4%16%16.2%13.4%2.4%1.5%1.4%3%1.8%
Jan 202648.8%14.4%14.6%12.1%2.3%1.6%1.8%2.6%1.8%
Feb 202649.1%15.9%14.7%10.3%2.4%1.8%2.4%1.5%1.8%
Mar 202637.9%25.2%17%8.4%3.8%2.3%3.3%0.64%1.5%
Apr 202626.1%31.9%17.4%8.7%6.4%3.2%4.2%0.61%1.5%
May 202621.4%36.7%17.6%7.1%8.1%3.2%4.3%0.33%1.3%
Jun 202627.8%31.8%18.6%7.5%6.2%2.8%3.7%0.29%1.3%
Jul 202625.1%33.8%16.8%7.9%9.4%3.1%2.2%0.32%1.5%
Aug 202629.6%30.6%16.2%9.3%8.1%2.4%1.7%0.66%1.4%
Sep 202636%27.4%16.1%10.9%3.1%2%1.7%1.4%1.3%

  1. 1.Netafim

    36%

    Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +6.4 points.

  2. 2.Orbit

    27.4%

    Moved from 1st to 2nd. 20.6K estimated branded searches, -26.4% vs prior month. Share -3.2 points.

  3. 3.Rachio

    16.1%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.K-Rain

    10.9%

    Held 4th. 8.2K estimated branded searches, -3.5% vs prior month. Share +1.6 points.

  5. 5.Gardena

    3.1%

    Held 5th. 2.4K estimated branded searches, -68.2% vs prior month. Share -5 points.

  6. 6.Rain Bird

    2%

    Held 6th. 1.5K estimated branded searches, -32% vs prior month. Share -0.4 points.

  7. 7.DripWorks

    1.7%

    Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

  8. 8.Holman

    1.4%

    Moved from 9th to 8th. 1.1K estimated branded searches, +78.3% vs prior month. Share +0.8 points.

  9. 9.Toro

    1.3%

    Moved from 8th to 9th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Gardena and Rain Bird sell other things too, so only their searches that name this product count here, like “gardena irrigation”.

Compare popularity between Holman and its closest rivals

Every comparison with Holman

20 comparisons

How has branded search demand for Holman changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Holman worldwide fell from 2.5K to 2.1K.
  • Across the 12 months ending September 2026, Holman’s share of searches among irrigation brands worldwide peaked at 3% in December 2025 and was lowest at 0.29% in June 2026.
  • Across the 12 months ending September 2026, Holman fell from 6th to 8th among irrigation brands worldwide.

How did search popularity change for irrigation brands worldwide in September 2026?

6 changes

  1. In September 2026, Netafim overtook Orbit to become the leader among irrigation brands worldwide, with 36% of the searches.

  2. In September 2026, Holman overtook Toro to rank 8th among irrigation brands worldwide, with 1.4% of the searches.

  3. In September 2026, K-Rain gained share of searches among irrigation brands worldwide, from 9.3% to 10.9%.

  4. In September 2026, Gardena lost share of searches among irrigation brands worldwide, from 8.1% to 3.1%.

  5. In September 2026, Orbit lost share of searches among irrigation brands worldwide, from 30.6% to 27.4%.

  6. Rachio’s share of searches among irrigation brands worldwide has lost ground for 3 months in a row, from 18.6% to 16.1% in September 2026.

How are Holman’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Holman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • holman drip irrigation
  • holman garden hose
  • holman hose
  • holman hose connector
  • holman hose fittings
  • holman irrigation
  • holman watering system

Do you work for Holman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Holman compete?

Holman is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden watering brands6th of 70.76%Show ranking
Irrigation brands8th of 91.4%Shown above
Garden hose brands7th of 91.3%Show ranking
Hose connector brands5th of 106.9%Show ranking
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Is Holman your brand?

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