Brandwave

How popular isOrbit?

In September 2026, people searched for Orbit by name about 11,800 times worldwide, an 18% increase from the previous year. These searches made up 14.5% of all global irrigation brand searches, placing Orbit third out of five brands. When we asked both ChatGPT and Google AI Overviews about irrigation brands, Orbit appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Orbit is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Rain BirdShare of searches 40.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. NetafimShare of searches 33.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. OrbitShare of searches 14.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. K-RainShare of searches 10.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ToroShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top irrigation brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Orbit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Orbit is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rain Bird1st
  2. Netafim2nd
  3. Toro3rd
  4. Orbit4th
  5. K-Rain–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rain Bird4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netafim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K-Rain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about irrigation brands

5 answers

  • Asked ChatGPT

    “Which irrigation brand should I buy?”

    1. 1Rain Bird
    2. 2Netafim
    3. 3Toro

  • Asked ChatGPT

    “What are the best irrigation brands?”

    1. 1Rain Bird
    2. 2Toro
    3. 3Netafim
    4. 4Orbit

  • Asked ChatGPT

    “What's the best irrigation brand for garden watering?”

    1. 1Rain Bird
    2. 2Orbit

  • Searched Google, AI Overview

    “drip irrigation system”

    1. Searched Google, AI Overview

      “automatic watering system”

      1. 1Rain Bird

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which irrigation brands compete with Orbit?

    Orbit against irrigation brands worldwide, by month

    Share of searches by month for Rain Bird, Netafim, Orbit, K-Rain. The figures are in the table below the chart.

    View monthly share of searches table
    MonthRain BirdNetafimOrbitK-RainToro
    Oct 202541.5%34%12.5%10.3%1.6%
    Nov 202540.5%40.5%7.3%10.5%1.3%
    Dec 202539.9%39.9%6.6%12%1.6%
    Jan 202636.6%44.6%6.1%11%1.6%
    Feb 202636.7%44.8%7.4%9.4%1.7%
    Mar 202643.5%35.5%11.8%7.8%1.4%
    Apr 202651.9%23.2%15.8%7.7%1.4%
    May 202653.5%19.6%19.2%6.5%1.2%
    Jun 202648.1%26.3%17.2%7.1%1.3%
    Jul 202645.7%25%20%7.8%1.5%
    Aug 202647.8%26.2%16.6%8.2%1.3%
    Sep 202640.8%33.4%14.5%10.1%1.2%

    1. 1.Rain Bird

      40.8%

      Held 1st. 33.1K estimated branded searches, -33.1% vs prior month. Share -7 points.

    2. 2.Netafim

      33.4%

      Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +7.2 points.

    3. 3.Orbit

      14.5%

      Held 3rd. 11.8K estimated branded searches, -31.4% vs prior month. Share -2.1 points.

    4. 4.K-Rain

      10.1%

      Held 4th. 8.2K estimated branded searches, -3.5% vs prior month. Share +1.9 points.

    5. 5.Toro

      1.2%

      Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

    Compare popularity between Orbit and its closest rivals

    Every comparison with Orbit

    10 comparisons

    How has branded search demand for Orbit changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Orbit worldwide rose from 10K to 11.8K.
    • Across the 12 months ending September 2026, Orbit’s share of searches among irrigation brands worldwide increased from 12.5% to 14.5%.
    • Across the 12 months ending September 2026, Orbit’s share of searches among irrigation brands worldwide peaked at 20% in July 2026 and was lowest at 6.1% in January 2026.

    How did search popularity change for irrigation brands worldwide in September 2026?

    5 changes

    1. In September 2026, Netafim gained share of searches among irrigation brands worldwide, from 26.2% to 33.4%.

    2. In September 2026, K-Rain gained share of searches among irrigation brands worldwide, from 8.2% to 10.1%.

    3. In September 2026, Rain Bird lost share of searches among irrigation brands worldwide, from 47.8% to 40.8%.

    4. In September 2026, Orbit lost share of searches among irrigation brands worldwide, from 16.6% to 14.5%.

    5. Estimated monthly branded searches for Toro worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

    How are Orbit’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Orbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • orbit irrigation
    • orbit sprinkler

    Do you work for Orbit? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Orbit compete?

    Orbit is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Garden watering brands4th of 84.4%Show ranking
    Irrigation brands3rd of 514.5%Shown above
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    Is Orbit your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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