How popular isGardena in search?
In August 2026, there were an estimated 246K branded searches for Gardena worldwide which is up 49.1% over the last 11 months. Gardena holds 67.9% estimated Share of Search among sprinklers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sprinklers compete with Gardena?
Share of Search by month for Gardena, Rain Bird, Hozelock, Orbit. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Rain Bird | Hozelock | Orbit | Melnor | Nelson |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.7% | 13.6% | 6.1% | 11.1% | 1.2% | 0.3% |
| Nov 2025 | 70.9% | 11.7% | 5.2% | 11.7% | 0.38% | 0.17% |
| Dec 2025 | 68.4% | 11.2% | 6.1% | 13.7% | 0.3% | 0.2% |
| Jan 2026 | 65.5% | 10.8% | 7.2% | 16.1% | 0.29% | 0.23% |
| Feb 2026 | 71.6% | 9.6% | 6.4% | 11.8% | 0.31% | 0.21% |
| Mar 2026 | 73.2% | 9.9% | 8.1% | 8.1% | 0.58% | 0.21% |
| Apr 2026 | 71.1% | 11.7% | 9.6% | 6.4% | 1% | 0.25% |
| May 2026 | 71.7% | 11.8% | 9.6% | 5.3% | 1.3% | 0.3% |
| Jun 2026 | 71.4% | 11.7% | 9.6% | 5.3% | 1.6% | 0.37% |
| Jul 2026 | 67.2% | 11% | 13.5% | 6% | 1.8% | 0.42% |
| Aug 2026 | 67.9% | 13.7% | 9.1% | 7.5% | 1.5% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.9% | 246K | -18.3% | +0.7 points | |
| 2, moved from 3rd to 2nd | 13.7% | 49.5K | 0% | +2.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.1% | 33.1K | -45.3% | -4.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.5% | 27.1K | 0% | +1.4 points | |
| 5, held 5th | 1.5% | 5.4K | -33.3% | -0.3 points | |
| 6, held 6th | 0.36% | 1.3K | -31.6% | -0.1 points |
1.
Gardena67.9%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share +0.7 points.
13.7%
Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.6 points.
3.Hozelock
9.1%
Moved from 2nd to 3rd. 33.1K estimated branded searches, -45.3% vs prior month. Share -4.4 points.
4.
Orbit7.5%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +1.4 points.
5.
Melnor1.5%
Held 5th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.3 points.
6.
Nelson
0.36%
Held 6th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.1 points.
Compare search popularity between Gardena and its closest rivals
Every comparison with Gardena
36 comparisons
- Gardena vs Husqvarna
- Gardena vs Karcher
- Gardena vs Makita
- Gardena vs Ryobi
- Gardena vs Segway
- Gardena vs Mammotion
- Draper vs Gardena
- Gardena vs WORX
- Fiskars vs Gardena
- Gardena vs Neta
- Gardena vs Thompson & Morgan
- Gardena vs Rain Bird
- Gardena vs Hoselink
- Gardena vs Hozelock
- Gardena vs Giraffe Tools
- Gardena vs Netafim
- Gardena vs Orbit
- Gardena vs Sun Joe
- Forest Garden vs Gardena
- Gardena vs Haws
- Gardena vs Tom Chambers
- Gardena vs VonHaus
- Gardena vs Rachio
- Gardena vs Smart Garden
- Gardena vs Suttons
- Claber vs Gardena
- Burgon & Ball vs Gardena
- Gardena vs Melnor
- Gardena vs Robomow
- Gardena vs Orbit World Travel
- Gardena vs Nelson
- Gardena vs Gardman
- Gardena vs Holman
- Gardena vs Pope
- Gardena vs Haxnicks
- Agralan vs Gardena
How has branded search demand for Gardena changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gardena worldwide rose from 165K to 246K.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among sprinklers worldwide peaked at 73.2% in March 2026 and was lowest at 65.5% in January 2026.
How did search popularity change for sprinklers worldwide in August 2026?
6 changes
In August 2026, Rain Bird overtook Hozelock to rank 2nd among sprinklers worldwide, at 13.7%.
In August 2026, Orbit gained estimated Share of Search among sprinklers worldwide, from 6% to 7.5%.
In August 2026, Gardena gained estimated Share of Search among sprinklers worldwide, from 67.2% to 67.9%.
In August 2026, Hozelock lost estimated Share of Search among sprinklers worldwide, from 13.5% to 9.1%.
Estimated monthly branded searches for Melnor worldwide rose 86.2% over 11 measured months, from 2.9K to 5.4K in August 2026.
Estimated monthly branded searches for Nelson worldwide rose 80.6% over 11 measured months, from 720 to 1.3K in August 2026.
Where does Gardena compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Garden tool brands | 4th of 5 | 8.5% | Show ranking |
| Robot mowers | 3rd of 6 | 10.4% | Show ranking |
| Hose connector brands | 2nd of 6 | 17.8% | Show ranking |
| Hose reels | 2nd of 6 | 21% | Show ranking |
| Watering can brands | 1st of 6 | 42.3% | Show ranking |
| Trellis brands | 1st of 6 | 64.5% | Show ranking |
| Sprinkler timer brands | 1st of 6 | 66.9% | Show ranking |
| Sprinklers | 1st of 6 | 67.9% | Shown above |
| Garden fleece brands | 1st of 6 | 69% | Show ranking |
| Garden netting brands | 1st of 6 | 69% | Show ranking |
| Watering system brands | 1st of 5 | 84.5% | Show ranking |
| Plant support brands | 1st of 6 | 86.6% | Show ranking |
| Garden hose brands | 1st of 5 | 87.9% | Show ranking |
How is Gardena measured?
Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gardena
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Is Gardena your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.