Brandwave

Robot mowers:Which brands are most popular in search?

In August 2026, Husqvarna was the most searched among robot mowers worldwide, with an estimated 1.1M branded searches and 47.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna47.9%
  2. Segway28.4%
  3. Gardena10.4%
  4. Mammotion7%
  5. WORX6.1%
  6. Robomow0.23%

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Share of SearchLeaderboard

Compare the robot mowers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among robot mowers worldwide, by month

Share of Search by month for Husqvarna, Segway, Gardena, Mammotion, WORX. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaSegwayGardenaMammotionWORXRobomow
Oct 202558.9%24.6%7.4%4.1%4.8%0.2%
Nov 202552.4%27.1%8.1%6.5%5.6%0.22%
Dec 202551.3%32.5%8%3.6%4.4%0.14%
Jan 202655.3%28.9%7.1%4.6%4%0.15%
Feb 202657.6%24.6%9%4.1%4.5%0.24%
Mar 202650.8%20.1%11%10.6%7.1%0.36%
Apr 202649.7%19%10.4%12.5%7.9%0.42%
May 202647.6%17.9%12%14.5%7.5%0.39%
Jun 202646.4%21.9%12%12.2%7.2%0.39%
Jul 202646.2%27%12.1%8.2%6.3%0.26%
Aug 202647.9%28.4%10.4%7%6.1%0.23%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Husqvarna

    47.9%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share +1.7 points.

  2. 2.Segway

    28.4%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Gardena

    10.4%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -1.7 points.

  4. 4.Mammotion

    7%

    Held 4th. 166K estimated branded searches, -18.9% vs prior month. Share -1.2 points.

  5. 5.WORX

    6.1%

    Held 5th. 145K estimated branded searches, -7.7% vs prior month. Share -0.2 points.

  6. 6.Robomow

    0.23%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among robot mowers worldwide?

In August 2026, Husqvarna was the most searched among robot mowers worldwide, with an estimated 1.1M branded searches and 47.9% estimated Share of Search within this set. Segway is in 2nd place, 19.5 percentage points behind at 28.4% Share of Search.

Global robot mowers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Husqvarna58.9% → 47.9%58.9%Oct 202546.2%Jul 20261st
Segway24.6% → 28.4%32.5%Dec 202517.9%May 20262nd
Gardena7.4% → 10.4%12.1%Jul 20267.1%Jan 20263rd
Mammotion4.1% → 7%14.5%May 20263.6%Dec 20255th → 4th
WORX4.8% → 6.1%7.9%Apr 20264%Jan 20264th → 5th
Robomow0.2% → 0.23%0.42%Apr 20260.14%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among robot mowers worldwide decreased from 58.9% to 47.9%.
  • Across the 11 months ending August 2026, Segway’s estimated Share of Search among robot mowers worldwide increased from 24.6% to 28.4%.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among robot mowers worldwide increased from 7.4% to 10.4%.
  • Across the 11 months ending August 2026, Mammotion’s estimated Share of Search among robot mowers worldwide increased from 4.1% to 7%.
  • Across the 11 months ending August 2026, WORX’s estimated Share of Search among robot mowers worldwide increased from 4.8% to 6.1%.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among robot mowers worldwide peaked at 58.9% in October 2025 and was lowest at 46.2% in July 2026.
  • Across the 11 months ending August 2026, Segway’s estimated Share of Search among robot mowers worldwide peaked at 32.5% in December 2025 and was lowest at 17.9% in May 2026.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among robot mowers worldwide peaked at 12.1% in July 2026 and was lowest at 7.1% in January 2026.
  • Across the 11 months ending August 2026, Mammotion’s estimated Share of Search among robot mowers worldwide peaked at 14.5% in May 2026 and was lowest at 3.6% in December 2025.
  • Across the 11 months ending August 2026, WORX’s estimated Share of Search among robot mowers worldwide peaked at 7.9% in April 2026 and was lowest at 4% in January 2026.
  • Across the 11 months ending August 2026, Mammotion rose from 5th to 4th among robot mowers worldwide.
  • Across the 11 months ending August 2026, WORX fell from 4th to 5th among robot mowers worldwide.
  • Across the 11 months ending August 2026, Robomow held steady: its estimated Share of Search among robot mowers worldwide moved less than 0.5 percentage points.

How did search popularity change for robot mowers worldwide in August 2026?

  1. In August 2026, Husqvarna gained estimated Share of Search among robot mowers worldwide, from 46.2% to 47.9%.

  2. In August 2026, Segway gained estimated Share of Search among robot mowers worldwide, from 27% to 28.4%.

  3. In August 2026, Gardena lost estimated Share of Search among robot mowers worldwide, from 12.1% to 10.4%.

  4. In August 2026, Mammotion lost estimated Share of Search among robot mowers worldwide, from 8.2% to 7%.

  5. WORX’s estimated Share of Search among robot mowers worldwide has lost ground for 3 months in a row, from 7.5% to 6.1% in August 2026.

  6. Estimated monthly branded searches for Robomow worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

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