Brandwave

How popular isWORX in search?

In August 2026, there were an estimated 145K branded searches for WORX worldwide which is up 34.1% over the last 11 months. WORX holds 6.1% estimated Share of Search among robot mowers worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna47.9%
  2. Segway28.4%
  3. Gardena10.4%
  4. Mammotion7%
  5. WORX6.1%
  6. Robomow0.23%
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Which robot mowers compete with WORX?

WORX against robot mowers worldwide, by month

Share of Search by month for Husqvarna, Segway, Gardena, Mammotion, WORX. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaSegwayGardenaMammotionWORXRobomow
Oct 202558.9%24.6%7.4%4.1%4.8%0.2%
Nov 202552.4%27.1%8.1%6.5%5.6%0.22%
Dec 202551.3%32.5%8%3.6%4.4%0.14%
Jan 202655.3%28.9%7.1%4.6%4%0.15%
Feb 202657.6%24.6%9%4.1%4.5%0.24%
Mar 202650.8%20.1%11%10.6%7.1%0.36%
Apr 202649.7%19%10.4%12.5%7.9%0.42%
May 202647.6%17.9%12%14.5%7.5%0.39%
Jun 202646.4%21.9%12%12.2%7.2%0.39%
Jul 202646.2%27%12.1%8.2%6.3%0.26%
Aug 202647.9%28.4%10.4%7%6.1%0.23%
Sep 2026——————

  1. 1.Husqvarna

    47.9%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share +1.7 points.

  2. 2.Segway

    28.4%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Gardena

    10.4%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -1.7 points.

  4. 4.Mammotion

    7%

    Held 4th. 166K estimated branded searches, -18.9% vs prior month. Share -1.2 points.

  5. 5.WORX

    6.1%

    Held 5th. 145K estimated branded searches, -7.7% vs prior month. Share -0.2 points.

  6. 6.Robomow

    0.23%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between WORX and its closest rivals

How has branded search demand for WORX changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for WORX worldwide rose from 108K to 145K.
  • Across the 11 months ending August 2026, WORX’s estimated Share of Search among robot mowers worldwide increased from 4.8% to 6.1%.
  • Across the 11 months ending August 2026, WORX’s estimated Share of Search among robot mowers worldwide peaked at 7.9% in April 2026 and was lowest at 4% in January 2026.
  • Across the 11 months ending August 2026, WORX fell from 4th to 5th among robot mowers worldwide.

How did search popularity change for robot mowers worldwide in August 2026?

  1. In August 2026, Husqvarna gained estimated Share of Search among robot mowers worldwide, from 46.2% to 47.9%.

  2. In August 2026, Segway gained estimated Share of Search among robot mowers worldwide, from 27% to 28.4%.

  3. In August 2026, Gardena lost estimated Share of Search among robot mowers worldwide, from 12.1% to 10.4%.

  4. In August 2026, Mammotion lost estimated Share of Search among robot mowers worldwide, from 8.2% to 7%.

  5. WORX’s estimated Share of Search among robot mowers worldwide has lost ground for 3 months in a row, from 7.5% to 6.1% in August 2026.

  6. Estimated monthly branded searches for Robomow worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

Where does WORX compete?

WORX is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Leaf blowers5th of 64.2%Show ranking
Garden shredders5th of 65.6%Show ranking
Robot mowers5th of 66.1%Shown above
Robot lawn mower brands3rd of 59.2%Show ranking
Wheelbarrow brands2nd of 640.9%Show ranking
Workbench brands1st of 542.3%Show ranking

How is WORX measured?

Brandwave collects information about searches that people make online using WORX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • landroid
  • lawn mower worx
  • robot mower worx
  • robotic lawn mower worx
  • worx
  • worx com
  • worx landroid
  • worx landroid vision
  • worx robot lawn mower

Do you work for WORX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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