Brandwave

How popular isWORX in search?

In August 2026, there were an estimated 145K branded searches for WORX worldwide which is up 34.1% over the last 11 months. WORX holds 9.2% estimated Share of Search among robot lawn mower brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna72%
  2. Mammotion10.5%
  3. WORX9.2%
  4. Segway Navimow8.1%
  5. Sunseeker0.18%
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Which robot lawn mower brands compete with WORX?

WORX against robot lawn mower brands worldwide, by month

Share of Search by month for Husqvarna, Mammotion, WORX, Segway Navimow. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaMammotionWORXSegway NavimowSunseeker
Oct 202584.8%5.8%7%2.2%0.15%
Nov 202578.8%9.8%8.5%2.9%0.1%
Dec 202584.5%5.9%7.3%2.1%0.11%
Jan 202683.6%7%6.1%3.2%0.1%
Feb 202682.6%5.9%6.4%5%0.09%
Mar 202666.2%13.8%9.2%10.6%0.16%
Apr 202663.4%16%10.1%10.3%0.19%
May 202661%18.6%9.6%10.5%0.18%
Jun 202661.8%16.3%9.5%12.2%0.23%
Jul 202668.9%12.2%9.4%9.2%0.26%
Aug 202672%10.5%9.2%8.1%0.18%
Sep 2026—————

  1. 1.Husqvarna

    72%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share +3.1 points.

  2. 2.Mammotion

    10.5%

    Held 2nd. 166K estimated branded searches, -18.9% vs prior month. Share -1.7 points.

  3. 3.WORX

    9.2%

    Held 3rd. 145K estimated branded searches, -7.7% vs prior month. Share -0.2 points.

  4. 4.Segway Navimow

    8.1%

    Held 4th. 127K estimated branded searches, -17.5% vs prior month. Share -1.2 points.

  5. 5.Sunseeker

    0.18%

    Held 5th. 2.8K estimated branded searches, -34% vs prior month. Share -0.1 points.

Compare search popularity between WORX and its closest rivals

How has branded search demand for WORX changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for WORX worldwide rose from 108K to 145K.
  • Across the 11 months ending August 2026, WORX’s estimated Share of Search among robot lawn mower brands worldwide increased from 7% to 9.2%.
  • Across the 11 months ending August 2026, WORX’s estimated Share of Search among robot lawn mower brands worldwide peaked at 10.1% in April 2026 and was lowest at 6.1% in January 2026.
  • Across the 11 months ending August 2026, WORX fell from 2nd to 3rd among robot lawn mower brands worldwide.

How did search popularity change for robot lawn mower brands worldwide in August 2026?

  1. In August 2026, Husqvarna gained estimated Share of Search among robot lawn mower brands worldwide, from 68.9% to 72%.

  2. In August 2026, Mammotion lost estimated Share of Search among robot lawn mower brands worldwide, from 12.2% to 10.5%.

  3. In August 2026, Segway Navimow lost estimated Share of Search among robot lawn mower brands worldwide, from 9.2% to 8.1%.

  4. Estimated monthly branded searches for WORX worldwide rose 34.1% over 11 measured months, from 108K to 145K in August 2026.

  5. Estimated monthly branded searches for Sunseeker worldwide rose 17.6% over 11 measured months, from 2.4K to 2.8K in August 2026.

Where does WORX compete?

WORX is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Leaf blowers5th of 64.2%Show ranking
Garden shredders5th of 65.6%Show ranking
Robot mowers5th of 66.1%Show ranking
Robot lawn mower brands3rd of 59.2%Shown above
Wheelbarrow brands2nd of 640.9%Show ranking
Workbench brands1st of 542.3%Show ranking

How is WORX measured?

Brandwave collects information about searches that people make online using WORX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • landroid
  • lawn mower worx
  • robot mower worx
  • robotic lawn mower worx
  • worx
  • worx com
  • worx landroid
  • worx landroid vision
  • worx robot lawn mower

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How the Brand Demand Index is measured

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