Husqvarna vs WORX:Which is more popular by branded search?
In August 2026, Husqvarna had more branded searches than WORX among robot lawn mower brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to WORX’s 145K, and held a 72% Share of Search versus WORX’s 9.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Husqvarna or WORX?
Compare brands selling autonomous lawn mowers for home gardens. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Husqvarna, WORX. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | Mammotion | WORX | Segway Navimow | Sunseeker |
|---|---|---|---|---|---|
| Oct 2025 | 84.8% | 5.8% | 7% | 2.2% | 0.15% |
| Nov 2025 | 78.8% | 9.8% | 8.5% | 2.9% | 0.1% |
| Dec 2025 | 84.5% | 5.9% | 7.3% | 2.1% | 0.11% |
| Jan 2026 | 83.6% | 7% | 6.1% | 3.2% | 0.1% |
| Feb 2026 | 82.6% | 5.9% | 6.4% | 5% | 0.09% |
| Mar 2026 | 66.2% | 13.8% | 9.2% | 10.6% | 0.16% |
| Apr 2026 | 63.4% | 16% | 10.1% | 10.3% | 0.19% |
| May 2026 | 61% | 18.6% | 9.6% | 10.5% | 0.18% |
| Jun 2026 | 61.8% | 16.3% | 9.5% | 12.2% | 0.23% |
| Jul 2026 | 68.9% | 12.2% | 9.4% | 9.2% | 0.26% |
| Aug 2026 | 72% | 10.5% | 9.2% | 8.1% | 0.18% |
| Sep 2026 | — | — | — | — | — |
How has the Husqvarna and WORX comparison changed over the last 12 months?
3 findings
- Husqvarna was ahead of WORX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among robot lawn mower brands worldwide moved from 84.8% to 72%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
- Across the 11 months ending August 2026, WORX’s estimated Share of Search among robot lawn mower brands worldwide moved from 7% to 9.2%, and its estimated monthly branded searches moved from 108K to 145K.
How did search popularity change for robot lawn mower brands worldwide in August 2026?
2 changes
In August 2026, Husqvarna gained estimated Share of Search among robot lawn mower brands worldwide, from 68.9% to 72%.
Estimated monthly branded searches for WORX worldwide rose 34.1% over 11 measured months, from 108K to 145K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Husqvarna’s and WORX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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