Brandwave

How popular isHusqvarna in search?

In August 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 13.8% over the last 11 months. Husqvarna holds 72% estimated Share of Search among robot lawn mower brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna72%
  2. Mammotion10.5%
  3. WORX9.2%
  4. Segway Navimow8.1%
  5. Sunseeker0.18%
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Which robot lawn mower brands compete with Husqvarna?

Husqvarna against robot lawn mower brands worldwide, by month

Share of Search by month for Husqvarna, Mammotion, WORX, Segway Navimow. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaMammotionWORXSegway NavimowSunseeker
Oct 202584.8%5.8%7%2.2%0.15%
Nov 202578.8%9.8%8.5%2.9%0.1%
Dec 202584.5%5.9%7.3%2.1%0.11%
Jan 202683.6%7%6.1%3.2%0.1%
Feb 202682.6%5.9%6.4%5%0.09%
Mar 202666.2%13.8%9.2%10.6%0.16%
Apr 202663.4%16%10.1%10.3%0.19%
May 202661%18.6%9.6%10.5%0.18%
Jun 202661.8%16.3%9.5%12.2%0.23%
Jul 202668.9%12.2%9.4%9.2%0.26%
Aug 202672%10.5%9.2%8.1%0.18%
Sep 2026—————

  1. 1.Husqvarna

    72%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share +3.1 points.

  2. 2.Mammotion

    10.5%

    Held 2nd. 166K estimated branded searches, -18.9% vs prior month. Share -1.7 points.

  3. 3.WORX

    9.2%

    Held 3rd. 145K estimated branded searches, -7.7% vs prior month. Share -0.2 points.

  4. 4.Segway Navimow

    8.1%

    Held 4th. 127K estimated branded searches, -17.5% vs prior month. Share -1.2 points.

  5. 5.Sunseeker

    0.18%

    Held 5th. 2.8K estimated branded searches, -34% vs prior month. Share -0.1 points.

Compare search popularity between Husqvarna and its closest rivals

How has branded search demand for Husqvarna changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among robot lawn mower brands worldwide decreased from 84.8% to 72%.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among robot lawn mower brands worldwide peaked at 84.8% in October 2025 and was lowest at 61% in May 2026.

How did search popularity change for robot lawn mower brands worldwide in August 2026?

  1. In August 2026, Husqvarna gained estimated Share of Search among robot lawn mower brands worldwide, from 68.9% to 72%.

  2. In August 2026, Mammotion lost estimated Share of Search among robot lawn mower brands worldwide, from 12.2% to 10.5%.

  3. In August 2026, Segway Navimow lost estimated Share of Search among robot lawn mower brands worldwide, from 9.2% to 8.1%.

  4. Estimated monthly branded searches for WORX worldwide rose 34.1% over 11 measured months, from 108K to 145K in August 2026.

  5. Estimated monthly branded searches for Sunseeker worldwide rose 17.6% over 11 measured months, from 2.4K to 2.8K in August 2026.

Where does Husqvarna compete?

Husqvarna is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden machinery brands2nd of 610.5%Show ranking
Hedge trimmer brands1st of 532.1%Show ranking
Leaf blowers1st of 632.6%Show ranking
Chainsaw brands1st of 534.1%Show ranking
Garden tool brands1st of 539.3%Show ranking
Robot mowers1st of 647.9%Show ranking
Chainsaw chain brands1st of 648.4%Show ranking
Chainsaw safety gear brands1st of 653.5%Show ranking
Chainsaw bars1st of 657.4%Show ranking
Robot lawn mower brands1st of 572%Shown above
Embroidery machine brands1st of 576.1%Show ranking
Lawn mower blade brands1st of 682.1%Show ranking

How is Husqvarna measured?

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna com
  • husqvarna lawn mower
  • husqvarna robotic lawn mower

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How the Brand Demand Index is measured

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