Brandwave

How popular isHusqvarna in search?

In August 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 13.8% over the last 11 months. Husqvarna holds 76.1% estimated Share of Search among embroidery machine brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna76.1%
  2. Brother14.8%
  3. Janome5%
  4. Bernina3.3%
  5. Melco0.81%
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Which embroidery machine brands compete with Husqvarna?

Husqvarna against embroidery machine brands worldwide, by month

Share of Search by month for Husqvarna, Brother, Janome, Bernina. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaBrotherJanomeBerninaMelco
Oct 202579.6%11.5%4.5%3.7%0.73%
Nov 202576.1%13.4%5.3%4.3%0.87%
Dec 202572.2%15.6%6.2%5%1%
Jan 202673.8%16%5.2%4.2%0.85%
Feb 202676.1%13.3%5.3%4.4%0.87%
Mar 202681.3%10.6%4.3%2.9%0.87%
Apr 202684.6%8.9%3.6%2.4%0.58%
May 202684.8%8.7%3.5%2.4%0.57%
Jun 202682.2%10.6%4.3%2.3%0.7%
Jul 202676.5%14.6%4.9%3.3%0.66%
Aug 202676.1%14.8%5%3.3%0.81%
Sep 2026—————

  1. 1.Husqvarna

    76.1%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -0.4 points.

  2. 2.Brother

    14.8%

    Held 2nd. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Janome

    5%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bernina

    3.3%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Melco

    0.81%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare search popularity between Husqvarna and its closest rivals

How has branded search demand for Husqvarna changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among embroidery machine brands worldwide decreased from 79.6% to 76.1%.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among embroidery machine brands worldwide peaked at 84.8% in May 2026 and was lowest at 72.2% in December 2025.

How did search popularity change for embroidery machine brands worldwide in August 2026?

  1. Brother’s estimated Share of Search among embroidery machine brands worldwide has gained ground for 3 months in a row, from 8.7% to 14.8% in August 2026.

  2. Janome’s estimated Share of Search among embroidery machine brands worldwide has gained ground for 3 months in a row, from 3.5% to 5% in August 2026.

  3. Husqvarna’s estimated Share of Search among embroidery machine brands worldwide has lost ground for 3 months in a row, from 84.8% to 76.1% in August 2026.

  4. Estimated monthly branded searches for Bernina worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

Where does Husqvarna compete?

Husqvarna is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden machinery brands2nd of 610.5%Show ranking
Hedge trimmer brands1st of 532.1%Show ranking
Leaf blowers1st of 632.6%Show ranking
Chainsaw brands1st of 534.1%Show ranking
Garden tool brands1st of 539.3%Show ranking
Robot mowers1st of 647.9%Show ranking
Chainsaw chain brands1st of 648.4%Show ranking
Chainsaw safety gear brands1st of 653.5%Show ranking
Chainsaw bars1st of 657.4%Show ranking
Robot lawn mower brands1st of 572%Show ranking
Embroidery machine brands1st of 576.1%Shown above
Lawn mower blade brands1st of 682.1%Show ranking

How is Husqvarna measured?

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna com
  • husqvarna lawn mower
  • husqvarna robotic lawn mower

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How the Brand Demand Index is measured

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