How popular isHusqvarna in search?
In August 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 13.8% over the last 11 months. Husqvarna holds 53.5% estimated Share of Search among chainsaw safety gear brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Husqvarna and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which chainsaw safety gear brands compete with Husqvarna?
Share of Search by month for Husqvarna, Stihl, Kask. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | Stihl | Kask | Pfanner | Oregon | Elysee |
|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 35.7% | 5.9% | 1.2% | 0.29% | <0.01% |
| Nov 2025 | 51% | 39.5% | 7.9% | 1.3% | 0.32% | <0.01% |
| Dec 2025 | 47.3% | 44.9% | 6% | 1.5% | 0.29% | <0.01% |
| Jan 2026 | 52.2% | 40.8% | 5.4% | 1.3% | 0.27% | <0.01% |
| Feb 2026 | 52.3% | 40.8% | 5.5% | 1.1% | 0.27% | <0.01% |
| Mar 2026 | 53.7% | 38.7% | 6.4% | 0.86% | 0.26% | <0.01% |
| Apr 2026 | 59.5% | 33.9% | 5.6% | 0.75% | 0.22% | <0.01% |
| May 2026 | 59.9% | 33.6% | 5.5% | 0.75% | 0.22% | <0.01% |
| Jun 2026 | 54.5% | 38.2% | 6.3% | 0.85% | 0.21% | <0.01% |
| Jul 2026 | 53.1% | 38% | 7.6% | 1% | 0.25% | <0.01% |
| Aug 2026 | 53.5% | 38.8% | 6.4% | 1% | 0.25% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.5% | 1.1M | -1.4% | +0.4 points | |
| 2, held 2nd | 38.8% | 823K | 0% | +0.8 points | |
| 3, held 3rd | 6.4% | 135K | -18.2% | -1.3 points | |
| 4, held 4th | 1% | 22.2K | 0% | 0 points | |
| 5, held 5th | 0.25% | 5.4K | 0% | 0 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
53.5%
Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share +0.4 points.
2.
Stihl
38.8%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.8 points.
3.
Kask
6.4%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
4.Pfanner
1%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
5.Oregon
0.25%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.Elysee
<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Husqvarna and its closest rivals
How has branded search demand for Husqvarna changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw safety gear brands worldwide decreased from 57% to 53.5%.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw safety gear brands worldwide peaked at 59.9% in May 2026 and was lowest at 47.3% in December 2025.
How did search popularity change for chainsaw safety gear brands worldwide in August 2026?
5 changes
In August 2026, Stihl gained estimated Share of Search among chainsaw safety gear brands worldwide, from 38% to 38.8%.
In August 2026, Kask lost estimated Share of Search among chainsaw safety gear brands worldwide, from 7.6% to 6.4%.
Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
Estimated monthly branded searches for Pfanner worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
Estimated monthly branded searches for Husqvarna worldwide fell 13.8% over 11 measured months, from 1.3M to 1.1M in August 2026.
Where does Husqvarna compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Garden machinery brands | 2nd of 6 | 10.5% | Show ranking |
| Hedge trimmer brands | 1st of 5 | 32.1% | Show ranking |
| Leaf blowers | 1st of 6 | 32.6% | Show ranking |
| Chainsaw brands | 1st of 5 | 34.1% | Show ranking |
| Garden tool brands | 1st of 5 | 39.3% | Show ranking |
| Robot mowers | 1st of 6 | 47.9% | Show ranking |
| Chainsaw chain brands | 1st of 6 | 48.4% | Show ranking |
| Chainsaw safety gear brands | 1st of 6 | 53.5% | Shown above |
| Chainsaw bars | 1st of 6 | 57.4% | Show ranking |
| Robot lawn mower brands | 1st of 5 | 72% | Show ranking |
| Embroidery machine brands | 1st of 5 | 76.1% | Show ranking |
| Lawn mower blade brands | 1st of 6 | 82.1% | Show ranking |
How is Husqvarna measured?
Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- automower
- husqvarna
- husqvarna automower
- husqvarna com
- husqvarna lawn mower
- husqvarna robotic lawn mower
Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Husqvarna your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.