Brandwave

How popular isHusqvarna?

In September 2026, people searched for Husqvarna by name about 1.1 million times worldwide, a 15.4% decrease from the previous year. These searches made up 26.9% of all global brush cutter brand searches, placing Husqvarna first out of eight brands. When we asked both ChatGPT and Google AI Overviews about brush cutter brands, Husqvarna appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Husqvarna is the most searched of 8 competitors and the second most recommended in AI answers.

  1. HusqvarnaShare of searches 26.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. MakitaShare of searches 22.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. StihlShare of searches 22.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. DeWaltShare of searches 18.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CraftsmanShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

Husqvarna website (opens in a new tab)

Follow Husqvarna and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top brush cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Husqvarna is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO3rd
  4. Greenworks4th
  5. Makita5th
  6. DeWalt–
  7. Craftsman–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush cutter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which brush cutter brands compete with Husqvarna?

Husqvarna against brush cutter brands worldwide, by month

Share of searches by month for Husqvarna, Makita, Stihl, DeWalt, Craftsman, Greenworks. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaMakitaStihlDeWaltCraftsmanGreenworksECHOBosch
Oct 202528.6%28.6%19.3%15.8%5.8%1.7%0.06%0.02%
Nov 202523.9%29.1%19.6%19.6%5.9%1.8%0.04%0.02%
Dec 202521.4%26%21.4%21.4%7.8%1.9%0.03%0.01%
Jan 202627.1%22.3%22.3%18.2%8.1%2%0.04%0.01%
Feb 202626.7%21.9%21.9%17.9%9.8%1.6%0.04%0.01%
Mar 202627.5%22.5%22.5%15.2%10.1%2%0.12%0.01%
Apr 202633.5%18.4%22.3%15%8.2%2.5%0.08%0.02%
May 202633.3%18.3%22.2%14.9%8.2%3%0.08%0.03%
Jun 202628.9%19.5%23.7%15.9%8.7%3.2%0.09%0.04%
Jul 202628.3%19.1%23.3%15.6%10.4%3.1%0.1%0.04%
Aug 202626.3%21.6%21.6%17.7%9.7%2.9%0.09%0.03%
Sep 202626.9%22.2%22.2%18.1%8.1%2.4%0.08%0.02%

  1. 1.Husqvarna

    26.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Makita

    22.2%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Stihl

    22.2%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.DeWalt

    18.1%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Craftsman

    8.1%

    Held 5th. 301K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  6. 6.Greenworks

    2.4%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  7. 7.ECHO

    0.08%

    Held 7th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

  8. 8.Bosch

    0.02%

    Held 8th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

69 comparisons

How has branded search demand for Husqvarna changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among brush cutter brands worldwide decreased from 28.6% to 26.9%.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among brush cutter brands worldwide peaked at 33.5% in April 2026 and was lowest at 21.4% in December 2025.

How did search popularity change for brush cutter brands worldwide in September 2026?

6 changes

  1. In September 2026, Husqvarna gained share of searches among brush cutter brands worldwide, from 26.3% to 26.9%.

  2. In September 2026, Makita gained share of searches among brush cutter brands worldwide, from 21.6% to 22.2%.

  3. In September 2026, Stihl gained share of searches among brush cutter brands worldwide, from 21.6% to 22.2%.

  4. In September 2026, Craftsman lost share of searches among brush cutter brands worldwide, from 9.7% to 8.1%.

  5. Greenworks’ share of searches among brush cutter brands worldwide has lost ground for 3 months in a row, from 3.2% to 2.4% in September 2026.

  6. Estimated monthly branded searches for Bosch worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

How are Husqvarna’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Husqvarna compete?

Husqvarna is ranked in 34 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Leaf blower brands4th of 915.4%Show ranking
Chainsaw and outdoor power brands3rd of 915.5%Show ranking
Hedge trimmer brands3rd of 815.6%Show ranking
Cordless chainsaw brands4th of 715.6%Show ranking
Grass trimmer brands3rd of 1016.9%Show ranking
Stone saw brands4th of 817.7%Show ranking
Chainsaw brands3rd of 717.8%Show ranking
Cut off saw brands3rd of 721.9%Show ranking
Earth auger brands2nd of 823.4%Show ranking
Push mower brands2nd of 724.1%Show ranking
Chainsaw bars3rd of 624.7%Show ranking
Plate compactor brands2nd of 825.2%Show ranking
Garden machinery brands2nd of 626.4%Show ranking
Lawn edger brands1st of 1026.4%Show ranking
Brush cutter brands1st of 826.9%Shown above
Chainsaw chain brands3rd of 627.2%Show ranking
Garden tool brands1st of 1127.7%Show ranking
Riding lawn mower brands1st of 827.7%Show ranking
Chainsaw safety gear brands3rd of 628.1%Show ranking
Lawn mower blade brands2nd of 628.2%Show ranking
Backpack sprayer brands2nd of 1130.1%Show ranking
Brush blade brands3rd of 530.3%Show ranking
Lawn mower brands2nd of 831.3%Show ranking
Robot mower brands1st of 1336.7%Show ranking
Lawn tractor brands1st of 541.3%Show ranking
Edger brands2nd of 742.8%Show ranking
Walk behind mower brands1st of 544.4%Show ranking
Power broom brands2nd of 445.4%Show ranking
Snow blower brands1st of 947.5%Show ranking
Asphalt cutter brands2nd of 548.1%Show ranking
Backpack blower brands2nd of 448.1%Show ranking
Face shield brands1st of 754.4%Show ranking
Rear tine tiller brands1st of 674.5%Show ranking
Hover mower brands1st of 481.3%Show ranking
Creator with pink hair and a pink jacket

Is Husqvarna your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free