Brandwave

Husqvarna vs Pfanner:Which is more popular by branded search?

In August 2026, Husqvarna had more branded searches than Pfanner among chainsaw safety gear brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to Pfanner’s 22.2K, and held a 53.5% Share of Search versus Pfanner’s 1%. These are worldwide searches for English-language branded terms.

Share of Search among chainsaw safety gear brands worldwide in August 2026Which is more popular in search, Husqvarna or Pfanner?
Husqvarna53.5%1.1M searches
vs
Pfanner1%22.2K searches

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Which is more popular in search, Husqvarna or Pfanner?

Compare the chainsaw safety gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Husqvarna and Pfanner among chainsaw safety gear brands worldwide, by month

Share of Search by month for Husqvarna, Pfanner. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaStihlKaskPfannerOregonElysee
Oct 202557%35.7%5.9%1.2%0.29%<0.01%
Nov 202551%39.5%7.9%1.3%0.32%<0.01%
Dec 202547.3%44.9%6%1.5%0.29%<0.01%
Jan 202652.2%40.8%5.4%1.3%0.27%<0.01%
Feb 202652.3%40.8%5.5%1.1%0.27%<0.01%
Mar 202653.7%38.7%6.4%0.86%0.26%<0.01%
Apr 202659.5%33.9%5.6%0.75%0.22%<0.01%
May 202659.9%33.6%5.5%0.75%0.22%<0.01%
Jun 202654.5%38.2%6.3%0.85%0.21%<0.01%
Jul 202653.1%38%7.6%1%0.25%<0.01%
Aug 202653.5%38.8%6.4%1%0.25%<0.01%
Sep 2026——————

How has the Husqvarna and Pfanner comparison changed over the last 12 months?

How did search popularity change for chainsaw safety gear brands worldwide in August 2026?

  1. Estimated monthly branded searches for Pfanner worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

  2. Estimated monthly branded searches for Husqvarna worldwide fell 13.8% over 11 measured months, from 1.3M to 1.1M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Husqvarna’s and Pfanner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

6 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna com
  • husqvarna lawn mower
  • husqvarna robotic lawn mower

Pfanner

1 branded search term

  • pfanner

How the Brand Demand Index is measured

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