How popular isOregon in search?
In August 2026, there were an estimated 5.4K branded searches for Oregon worldwide which is down 18.2% over the last 11 months. Oregon holds 0.25% estimated Share of Search among chainsaw safety gear brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which chainsaw safety gear brands compete with Oregon?
Share of Search by month for Husqvarna, Stihl, Kask, Oregon. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | Stihl | Kask | Pfanner | Oregon | Elysee |
|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 35.7% | 5.9% | 1.2% | 0.29% | <0.01% |
| Nov 2025 | 51% | 39.5% | 7.9% | 1.3% | 0.32% | <0.01% |
| Dec 2025 | 47.3% | 44.9% | 6% | 1.5% | 0.29% | <0.01% |
| Jan 2026 | 52.2% | 40.8% | 5.4% | 1.3% | 0.27% | <0.01% |
| Feb 2026 | 52.3% | 40.8% | 5.5% | 1.1% | 0.27% | <0.01% |
| Mar 2026 | 53.7% | 38.7% | 6.4% | 0.86% | 0.26% | <0.01% |
| Apr 2026 | 59.5% | 33.9% | 5.6% | 0.75% | 0.22% | <0.01% |
| May 2026 | 59.9% | 33.6% | 5.5% | 0.75% | 0.22% | <0.01% |
| Jun 2026 | 54.5% | 38.2% | 6.3% | 0.85% | 0.21% | <0.01% |
| Jul 2026 | 53.1% | 38% | 7.6% | 1% | 0.25% | <0.01% |
| Aug 2026 | 53.5% | 38.8% | 6.4% | 1% | 0.25% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.5% | 1.1M | -1.4% | +0.4 points | |
| 2, held 2nd | 38.8% | 823K | 0% | +0.8 points | |
| 3, held 3rd | 6.4% | 135K | -18.2% | -1.3 points | |
| 4, held 4th | 1% | 22.2K | 0% | 0 points | |
| 5, held 5th | 0.25% | 5.4K | 0% | 0 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
53.5%
Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share +0.4 points.
2.
Stihl
38.8%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.8 points.
3.
Kask
6.4%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
4.Pfanner
1%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
5.Oregon
0.25%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.Elysee
<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Oregon and its closest rivals
How has branded search demand for Oregon changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Oregon worldwide fell from 6.6K to 5.4K.
- Across the 11 months ending August 2026, Oregon’s estimated Share of Search among chainsaw safety gear brands worldwide held steady, from 0.29% to 0.25%.
How did search popularity change for chainsaw safety gear brands worldwide in August 2026?
5 changes
In August 2026, Stihl gained estimated Share of Search among chainsaw safety gear brands worldwide, from 38% to 38.8%.
In August 2026, Kask lost estimated Share of Search among chainsaw safety gear brands worldwide, from 7.6% to 6.4%.
Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
Estimated monthly branded searches for Pfanner worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
Estimated monthly branded searches for Husqvarna worldwide fell 13.8% over 11 measured months, from 1.3M to 1.1M in August 2026.
Where does Oregon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Chainsaw chain brands | 5th of 6 | 0.23% | Show ranking |
| Chainsaw safety gear brands | 5th of 6 | 0.25% | Shown above |
| Chainsaw bars | 4th of 6 | 0.27% | Show ranking |
| Lawn mower blade brands | 4th of 6 | 0.39% | Show ranking |
How is Oregon measured?
Brandwave collects information about searches that people make online using Oregon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- oregon chainsaw
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Is Oregon your brand?
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