Brandwave

How popular isOregon in search?

In August 2026, there were an estimated 5.4K branded searches for Oregon worldwide which is down 18.2% over the last 11 months. Oregon holds 0.27% estimated Share of Search among chainsaw bars worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna57.4%
  2. Stihl41.7%
  3. ECHO0.61%
  4. Oregon0.27%
  5. Cannon0.04%
  6. Archer<0.01%
Oregon website (opens in a new tab)

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Which chainsaw bars compete with Oregon?

Oregon against chainsaw bars worldwide, by month

Share of Search by month for Husqvarna, Stihl, Oregon. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaStihlECHOOregonCannonArcher
Oct 202560.9%38.1%0.68%0.31%0.04%<0.01%
Nov 202555.6%43%0.95%0.35%0.05%<0.01%
Dec 202550.8%48.2%0.58%0.32%0.04%<0.01%
Jan 202655.7%43.5%0.43%0.29%0.05%<0.01%
Feb 202655.7%43.5%0.43%0.29%0.05%<0.01%
Mar 202657.6%41.6%0.5%0.27%0.04%<0.01%
Apr 202663.2%36%0.53%0.24%0.03%<0.01%
May 202663.7%35.6%0.43%0.24%0.03%<0.01%
Jun 202658.4%40.9%0.49%0.22%0.03%<0.01%
Jul 202657.7%41.3%0.61%0.27%0.04%<0.01%
Aug 202657.4%41.7%0.61%0.27%0.04%<0.01%
Sep 2026——————

  1. 1.Husqvarna

    57.4%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -0.3 points.

  2. 2.Stihl

    41.7%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.ECHO

    0.61%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Oregon

    0.27%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Cannon

    0.04%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Archer

    <0.01%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Oregon and its closest rivals

How has branded search demand for Oregon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Oregon worldwide fell from 6.6K to 5.4K.
  • Across the 11 months ending August 2026, Oregon’s estimated Share of Search among chainsaw bars worldwide held steady, from 0.31% to 0.27%.

How did search popularity change for chainsaw bars worldwide in August 2026?

  1. Stihl’s estimated Share of Search among chainsaw bars worldwide has gained ground for 3 months in a row, from 35.6% to 41.7% in August 2026.

  2. Husqvarna’s estimated Share of Search among chainsaw bars worldwide has lost ground for 3 months in a row, from 63.7% to 57.4% in August 2026.

  3. Estimated monthly branded searches for ECHO worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Archer worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

  5. Estimated monthly branded searches for Cannon worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

  6. Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Oregon compete?

Oregon is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chainsaw chain brands5th of 60.23%Show ranking
Chainsaw safety gear brands5th of 60.25%Show ranking
Chainsaw bars4th of 60.27%Shown above
Lawn mower blade brands4th of 60.39%Show ranking

How is Oregon measured?

Brandwave collects information about searches that people make online using Oregon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oregon chainsaw

Do you work for Oregon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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