Brandwave

How popular isHusqvarna in search?

In September 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 15.4% over the last 12 months. Husqvarna holds 75.3% estimated Share of Search among rear tine tiller brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Husqvarna75.3%
  2. Craftsman22.7%
  3. Troy-Bilt2%
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Which rear tine tiller brands compete with Husqvarna?

Husqvarna against rear tine tiller brands worldwide, by month

Share of Search by month for Husqvarna, Craftsman, Troy-Bilt. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaCraftsmanTroy-Bilt
Oct 202582%16.5%1.5%
Nov 202578.9%19.4%1.8%
Dec 202572.3%26.4%1.3%
Jan 202675.6%22.7%1.7%
Feb 202672.1%26.5%1.3%
Mar 202671.6%26.4%1.9%
Apr 202678.6%19.3%2.1%
May 202678.6%19.3%2.1%
Jun 202674.9%22.6%2.5%
Jul 202671.4%26.3%2.4%
Aug 202671.4%26.3%2.4%
Sep 202675.3%22.7%2%

  1. 1.Husqvarna

    75.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.9 points.

  2. 2.Craftsman

    22.7%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  3. 3.Troy-Bilt

    2%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare search popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

How has branded search demand for Husqvarna changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among rear tine tiller brands worldwide decreased from 82% to 75.3%.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among rear tine tiller brands worldwide peaked at 82% in October 2025 and was lowest at 71.4% in July 2026.

How did search popularity change for rear tine tiller brands worldwide in September 2026?

  1. In September 2026, Husqvarna gained estimated Share of Search among rear tine tiller brands worldwide, from 71.4% to 75.3%.

  2. In September 2026, Craftsman lost estimated Share of Search among rear tine tiller brands worldwide, from 26.3% to 22.7%.

  3. Estimated monthly branded searches for Troy-Bilt worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

Where does Husqvarna compete?

Husqvarna is ranked in 35 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stone saw brands4th of 617.7%Show ranking
Grass trimmer brands3rd of 819.8%Show ranking
Cut off saw brands3rd of 721.9%Show ranking
Push mower brands2nd of 624.1%Show ranking
Chainsaw bars3rd of 624.7%Show ranking
Chainsaw chain brands3rd of 625.1%Show ranking
Chainsaw and outdoor power brands2nd of 625.4%Show ranking
Plate compactor brands2nd of 625.8%Show ranking
Hedge trimmer brands2nd of 526.1%Show ranking
Garden machinery brands2nd of 626.4%Show ranking
Chainsaw brands2nd of 526.7%Show ranking
Leaf blowers2nd of 627.1%Show ranking
Chainsaw safety gear brands3rd of 628.1%Show ranking
Lawn mower blade brands2nd of 628.2%Show ranking
Riding lawn mower brands1st of 728.4%Show ranking
Backpack sprayer brands2nd of 630.3%Show ranking
Lawn mower brands2nd of 632.2%Show ranking
Garden tool brands1st of 634.3%Show ranking
Earth auger brands2nd of 535.9%Show ranking
Lawn tractor brands1st of 443%Show ranking
Lawn edger brands1st of 643.5%Show ranking
Robotic lawn mower brands1st of 644.1%Show ranking
Walk behind mower brands1st of 544.4%Show ranking
Power broom brands2nd of 445.4%Show ranking
Edger brands2nd of 547.3%Show ranking
Backpack blower brands2nd of 348.1%Show ranking
Brush blade brands2nd of 348.1%Show ranking
Asphalt cutter brands2nd of 448.1%Show ranking
Snow blower brands1st of 648.6%Show ranking
Robot mowers1st of 653.1%Show ranking
Face shield brands1st of 653.5%Show ranking
Robot lawn mower brands1st of 575.6%Show ranking
Rear tine tiller brands1st of 375.3%Shown above
Embroidery machine brands1st of 579.7%Show ranking
Hover mower brands1st of 382%Show ranking

How is Husqvarna measured?

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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