Brandwave

Burgon & Ball vs Husqvarna:Which is more popular?

In September 2026, Husqvarna had more branded searches than Burgon & Ball among garden tool brands worldwide. Husqvarna had about 1 million branded searches, while Burgon & Ball had 4,880. Husqvarna made up 27.7% of all garden tool brand searches we track, and Burgon & Ball accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about garden tool brands, Burgon & Ball appeared in two of the five answers and Husqvarna in one. Burgon & Ball was mentioned before Husqvarna in every answer that named either.

Among garden tool brands worldwide in September 2026

Who do people search for more?

Husqvarna, about 205 searches for every 1 for Burgon & Ball

Husqvarna 1M searchesBurgon & Ball 4.9K searches

Who does AI mention more?

Burgon & Ball, mentioned in 2 of 5 answers, Husqvarna in 1

Burgon & Ball in 2 of 5Husqvarna in 1 of 5

Who does AI recommend more?

Burgon & Ball, named ahead of Husqvarna in 2 of 2 answers

Burgon & Ball first in 2Husqvarna never first

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Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Burgon & Ball was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Husqvarna was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Burgon & Ball was listed before Husqvarna in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Burgon & Ball3rd
  4. Corona Tools4th
  5. DeWalt5th
  6. Husqvarna6th
  7. Ryobi7th
  8. Makita–
  9. Gardena–
  10. Trojan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Felco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiskars3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corona Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burgon & Ball2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Burgon & Ball or Husqvarna more popular in search?

This chart shows how often people search Google for Burgon & Ball and Husqvarna by name. Each line represents a brand's share of searches for all 11 garden tool brands we track, month by month, from English-language searches worldwide.

Burgon & Ball and Husqvarna among garden tool brands worldwide, by month

Share of searches by month for Husqvarna, Burgon & Ball. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaMakitaDeWaltRyobiGardenaFiskarsFelcoBurgon & BallCorona ToolsTrojan
Oct 202529.3%30.7%16.2%15.4%4%3.8%0.53%0.11%0.05%<0.01%
Nov 202522.7%29%18.7%20.8%3.7%4.2%0.61%0.16%0.04%<0.01%
Dec 202521.7%28%21.7%19.8%3.6%4.3%0.71%0.19%0.04%<0.01%
Jan 202628.1%24.5%18.9%19.2%3.8%4.5%0.76%0.13%0.05%<0.01%
Feb 202628.9%25.2%19.5%16.2%4.8%4.4%0.78%0.14%0.05%<0.01%
Mar 202628.6%24.6%15.8%18.4%7.1%4.5%0.78%0.17%0.06%<0.01%
Apr 202633.8%19.7%15.2%17.7%8.3%4.7%0.5%0.17%0.05%<0.01%
May 202632.7%19.2%14.6%18.2%9.8%4.7%0.48%0.19%0.05%<0.01%
Jun 202628.9%20.9%16%20.7%8.7%4%0.53%0.17%0.06%<0.01%
Jul 202628.6%20.7%15.7%20.5%8.6%5.2%0.52%0.17%0.05%<0.01%
Aug 202626.8%23.7%18%19.1%6.6%5%0.59%0.16%0.05%<0.01%
Sep 202627.7%24.4%18.6%18.3%5.6%4.6%0.61%0.14%0.05%<0.01%

How has the Burgon & Ball and Husqvarna comparison changed over the last 12 months?

3 findings
  • Husqvarna was ahead of Burgon & Ball in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Burgon & Ball’s share of searches among garden tool brands worldwide moved from 0.11% to 0.14%, and its estimated monthly branded searches moved from 4.8K to 4.9K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among garden tool brands worldwide moved from 29.3% to 27.7%, and its estimated monthly branded searches moved from 1.2M to 1M.

How did search popularity change for garden tool brands worldwide in September 2026?

1 change

  1. In September 2026, Husqvarna gained share of searches among garden tool brands worldwide, from 26.8% to 27.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Burgon & Ball’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burgon & Ball

2 branded search terms

  • burgon and ball
  • burgon ball

Husqvarna

1 branded search term

  • husqvarna

How the Brand Demand Index is measured

Other head-to-heads among garden tool brands

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