Gardena vs Husqvarna:Which is more popular?
In September 2026, Husqvarna had more branded searches than Gardena among garden tool brands worldwide. Husqvarna had about 1 million branded searches, while Gardena had 201,000. Husqvarna made up 27.7% of all garden tool brand searches we track, and Gardena accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about garden tool brands, Husqvarna appeared in one of the five answers and Gardena in none.
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Top garden tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gardena did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fiskars1st
Felco2nd
Burgon & Ball3rd
Corona Tools4th
DeWalt5th
Husqvarna6th
Ryobi7th
Makita–
Gardena–
Trojan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Felco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fiskars3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Corona Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burgon & Ball2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about garden tool brands
5 answers
Asked ChatGPT
“Which garden tool brand should I buy?”
Asked ChatGPT
“What are the best garden tool brands?”
Asked ChatGPT
“What's the best garden tool brand for everyday garden work?”
Searched Google, AI Overview
“best garden tools”
Searched Google, AI Overview
“hand garden tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gardena or Husqvarna more popular in search?
This chart shows how often people search Google for Gardena and Husqvarna by name. Each line represents a brand's share of searches for all 11 garden tool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Husqvarna, Gardena. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | Makita | DeWalt | Ryobi | Gardena | Fiskars | Felco | Burgon & Ball | Corona Tools | Trojan |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 30.7% | 16.2% | 15.4% | 4% | 3.8% | 0.53% | 0.11% | 0.05% | <0.01% |
| Nov 2025 | 22.7% | 29% | 18.7% | 20.8% | 3.7% | 4.2% | 0.61% | 0.16% | 0.04% | <0.01% |
| Dec 2025 | 21.7% | 28% | 21.7% | 19.8% | 3.6% | 4.3% | 0.71% | 0.19% | 0.04% | <0.01% |
| Jan 2026 | 28.1% | 24.5% | 18.9% | 19.2% | 3.8% | 4.5% | 0.76% | 0.13% | 0.05% | <0.01% |
| Feb 2026 | 28.9% | 25.2% | 19.5% | 16.2% | 4.8% | 4.4% | 0.78% | 0.14% | 0.05% | <0.01% |
| Mar 2026 | 28.6% | 24.6% | 15.8% | 18.4% | 7.1% | 4.5% | 0.78% | 0.17% | 0.06% | <0.01% |
| Apr 2026 | 33.8% | 19.7% | 15.2% | 17.7% | 8.3% | 4.7% | 0.5% | 0.17% | 0.05% | <0.01% |
| May 2026 | 32.7% | 19.2% | 14.6% | 18.2% | 9.8% | 4.7% | 0.48% | 0.19% | 0.05% | <0.01% |
| Jun 2026 | 28.9% | 20.9% | 16% | 20.7% | 8.7% | 4% | 0.53% | 0.17% | 0.06% | <0.01% |
| Jul 2026 | 28.6% | 20.7% | 15.7% | 20.5% | 8.6% | 5.2% | 0.52% | 0.17% | 0.05% | <0.01% |
| Aug 2026 | 26.8% | 23.7% | 18% | 19.1% | 6.6% | 5% | 0.59% | 0.16% | 0.05% | <0.01% |
| Sep 2026 | 27.7% | 24.4% | 18.6% | 18.3% | 5.6% | 4.6% | 0.61% | 0.14% | 0.05% | <0.01% |
How has the Gardena and Husqvarna comparison changed over the last 12 months?
3 findings
- Husqvarna was ahead of Gardena in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gardena’s share of searches among garden tool brands worldwide moved from 4% to 5.6%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among garden tool brands worldwide moved from 29.3% to 27.7%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for garden tool brands worldwide in September 2026?
2 changes

In September 2026, Husqvarna gained share of searches among garden tool brands worldwide, from 26.8% to 27.7%.

In September 2026, Gardena lost share of searches among garden tool brands worldwide, from 6.6% to 5.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gardena’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among garden tool brands

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