Brandwave

How popular isHusqvarna in search?

In August 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 13.8% over the last 11 months. Husqvarna holds 57.4% estimated Share of Search among chainsaw bars worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna57.4%
  2. Stihl41.7%
  3. ECHO0.61%
  4. Oregon0.27%
  5. Cannon0.04%
  6. Archer<0.01%
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Which chainsaw bars compete with Husqvarna?

Husqvarna against chainsaw bars worldwide, by month

Share of Search by month for Husqvarna, Stihl. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaStihlECHOOregonCannonArcher
Oct 202560.9%38.1%0.68%0.31%0.04%<0.01%
Nov 202555.6%43%0.95%0.35%0.05%<0.01%
Dec 202550.8%48.2%0.58%0.32%0.04%<0.01%
Jan 202655.7%43.5%0.43%0.29%0.05%<0.01%
Feb 202655.7%43.5%0.43%0.29%0.05%<0.01%
Mar 202657.6%41.6%0.5%0.27%0.04%<0.01%
Apr 202663.2%36%0.53%0.24%0.03%<0.01%
May 202663.7%35.6%0.43%0.24%0.03%<0.01%
Jun 202658.4%40.9%0.49%0.22%0.03%<0.01%
Jul 202657.7%41.3%0.61%0.27%0.04%<0.01%
Aug 202657.4%41.7%0.61%0.27%0.04%<0.01%
Sep 2026——————

  1. 1.Husqvarna

    57.4%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -0.3 points.

  2. 2.Stihl

    41.7%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.ECHO

    0.61%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Oregon

    0.27%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Cannon

    0.04%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Archer

    <0.01%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Husqvarna and its closest rivals

How has branded search demand for Husqvarna changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw bars worldwide decreased from 60.9% to 57.4%.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw bars worldwide peaked at 63.7% in May 2026 and was lowest at 50.8% in December 2025.

How did search popularity change for chainsaw bars worldwide in August 2026?

  1. Stihl’s estimated Share of Search among chainsaw bars worldwide has gained ground for 3 months in a row, from 35.6% to 41.7% in August 2026.

  2. Husqvarna’s estimated Share of Search among chainsaw bars worldwide has lost ground for 3 months in a row, from 63.7% to 57.4% in August 2026.

  3. Estimated monthly branded searches for ECHO worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Archer worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

  5. Estimated monthly branded searches for Cannon worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

  6. Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Husqvarna compete?

Husqvarna is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden machinery brands2nd of 610.5%Show ranking
Hedge trimmer brands1st of 532.1%Show ranking
Leaf blowers1st of 632.6%Show ranking
Chainsaw brands1st of 534.1%Show ranking
Garden tool brands1st of 539.3%Show ranking
Robot mowers1st of 647.9%Show ranking
Chainsaw chain brands1st of 648.4%Show ranking
Chainsaw safety gear brands1st of 653.5%Show ranking
Chainsaw bars1st of 657.4%Shown above
Robot lawn mower brands1st of 572%Show ranking
Embroidery machine brands1st of 576.1%Show ranking
Lawn mower blade brands1st of 682.1%Show ranking

How is Husqvarna measured?

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna com
  • husqvarna lawn mower
  • husqvarna robotic lawn mower

Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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