Brandwave

BCS vs Husqvarna:Which is more popular?

In September 2026, Husqvarna had more branded searches than BCS among rear tine tiller brands worldwide. Husqvarna had about 1 million branded searches, while BCS had 720. Husqvarna made up 74.5% of all rear tine tiller brand searches we track, and BCS accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about rear tine tiller brands, BCS and Husqvarna each appeared in three of the five answers. BCS was mentioned before Husqvarna in three out of four answers.

Among rear tine tiller brands worldwide in September 2026

Who do people search for more?

Husqvarna, about 1389 searches for every 1 for BCS

Husqvarna 1M searchesBCS 720 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

BCS in 3 of 5Husqvarna in 3 of 5

Who does AI recommend more?

BCS, named ahead of Husqvarna in 3 of 4 answers

BCS first in 3Husqvarna first in 1

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Top rear tine tiller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BCS was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Husqvarna was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BCS was listed before Husqvarna in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Troy-Bilt1st
  2. DR Power2nd
  3. BCS3rd
  4. YARDMAX4th
  5. Husqvarna5th
  6. Craftsman6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Troy-Bilt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DR Power4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BCS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YARDMAX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about rear tine tiller brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BCS or Husqvarna more popular in search?

This chart shows how often people search Google for BCS and Husqvarna by name. Each line represents a brand's share of searches for all six rear tine tiller brands we track, month by month, from English-language searches worldwide.

BCS and Husqvarna among rear tine tiller brands worldwide, by month

Share of searches by month for Husqvarna, BCS. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaCraftsmanTroy-BiltDR PowerYARDMAXBCS
Oct 202581.2%16.4%1.5%0.81%0.13%0.06%
Nov 202578.1%19.2%1.7%0.77%0.19%0.06%
Dec 202571.6%26.2%1.3%0.7%0.21%0.06%
Jan 202674.9%22.6%1.7%0.61%0.18%0.07%
Feb 202671.6%26.3%1.3%0.58%0.14%0.07%
Mar 202671%26.2%1.9%0.58%0.17%0.09%
Apr 202677.9%19.1%2.1%0.51%0.23%0.1%
May 202677.9%19.1%2.1%0.63%0.19%0.1%
Jun 202674.1%22.4%2.5%0.74%0.22%0.08%
Jul 202670.6%26%2.3%0.7%0.25%0.07%
Aug 202670.7%26%2.3%0.7%0.2%0.06%
Sep 202674.5%22.4%2%0.74%0.22%0.05%

How has the BCS and Husqvarna comparison changed over the last 12 months?

3 findings
  • Husqvarna was ahead of BCS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BCS’s share of searches among rear tine tiller brands worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 880 to 720.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among rear tine tiller brands worldwide moved from 81.2% to 74.5%, and its estimated monthly branded searches moved from 1.2M to 1M.

How did search popularity change for rear tine tiller brands worldwide in September 2026?

2 changes
  1. In September 2026, Husqvarna gained share of searches among rear tine tiller brands worldwide, from 70.7% to 74.5%.

  2. Estimated monthly branded searches for BCS worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BCS’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BCS

1 branded search term

  • bcs tiller

Husqvarna

1 branded search term

  • husqvarna

How the Brand Demand Index is measured

Other head-to-heads among rear tine tiller brands

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