Brandwave

How popular isBCS in search?

In September 2026, people searched for BCS by name about 720 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.05% of all global rear tine tiller brand searches, placing BCS sixth out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Husqvarna74.5%
  2. Craftsman22.4%
  3. Troy-Bilt2%
  4. DR Power0.74%
  5. YARDMAX0.22%
  6. BCS0.05%

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Which rear tine tiller brands compete with BCS?

BCS against rear tine tiller brands worldwide, by month

Share of searches by month for Husqvarna, Craftsman, Troy-Bilt, BCS. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaCraftsmanTroy-BiltDR PowerYARDMAXBCS
Oct 202581.2%16.4%1.5%0.81%0.13%0.06%
Nov 202578.1%19.2%1.7%0.77%0.19%0.06%
Dec 202571.6%26.2%1.3%0.7%0.21%0.06%
Jan 202674.9%22.6%1.7%0.61%0.18%0.07%
Feb 202671.6%26.3%1.3%0.58%0.14%0.07%
Mar 202671%26.2%1.9%0.58%0.17%0.09%
Apr 202677.9%19.1%2.1%0.51%0.23%0.1%
May 202677.9%19.1%2.1%0.63%0.19%0.1%
Jun 202674.1%22.4%2.5%0.74%0.22%0.08%
Jul 202670.6%26%2.3%0.7%0.25%0.07%
Aug 202670.7%26%2.3%0.7%0.2%0.06%
Sep 202674.5%22.4%2%0.74%0.22%0.05%

  1. 1.Husqvarna

    74.5%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.9 points.

  2. 2.Craftsman

    22.4%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  3. 3.Troy-Bilt

    2%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  4. 4.DR Power

    0.74%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.YARDMAX

    0.22%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.BCS

    0.05%

    Held 6th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between BCS and its closest rivals

Every comparison with BCS

5 comparisons

How has branded search demand for BCS changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BCS worldwide fell from 880 to 720.
  • Across the 12 months ending September 2026, BCS’s share of searches among rear tine tiller brands worldwide held steady, from 0.06% to 0.05%.

How did search popularity change for rear tine tiller brands worldwide in September 2026?

6 changes

  1. In September 2026, Husqvarna gained share of searches among rear tine tiller brands worldwide, from 70.7% to 74.5%.

  2. In September 2026, Craftsman lost share of searches among rear tine tiller brands worldwide, from 26% to 22.4%.

  3. Estimated monthly branded searches for YARDMAX worldwide rose 52.6% over 12 measured months, from 1.9K to 2.9K in September 2026.

  4. Estimated monthly branded searches for Troy-Bilt worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  5. Estimated monthly branded searches for BCS worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

  6. Estimated monthly branded searches for DR Power worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are BCS’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BCS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bcs tiller

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