Brother vs Husqvarna:Which is searched more?
In August 2026, Husqvarna had more branded searches than Brother among embroidery machine brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to Brother’s 220K, and held a 76.1% Share of Search versus Brother’s 14.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brother or Husqvarna?
Compare the embroidery machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Husqvarna, Brother. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | Brother |
|---|---|---|
| Oct 2025 | 79.6% | 11.5% |
| Nov 2025 | 76.1% | 13.4% |
| Dec 2025 | 72.2% | 15.6% |
| Jan 2026 | 73.8% | 16% |
| Feb 2026 | 76.1% | 13.3% |
| Mar 2026 | 81.3% | 10.6% |
| Apr 2026 | 84.6% | 8.9% |
| May 2026 | 84.8% | 8.7% |
| Jun 2026 | 82.2% | 10.6% |
| Jul 2026 | 76.5% | 14.6% |
| Aug 2026 | 76.1% | 14.8% |
| Sep 2026 | — | — |
How has the Brother and Husqvarna comparison changed over the last 12 months?
3 findings
- Husqvarna was ahead of Brother in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among embroidery machine brands worldwide moved from 11.5% to 14.8%, and its estimated monthly branded searches moved from 190K to 220K.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among embroidery machine brands worldwide moved from 79.6% to 76.1%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
How did search popularity change for embroidery machine brands worldwide in August 2026?
2 changes
Brother’s estimated Share of Search among embroidery machine brands worldwide has gained ground for 3 months in a row, from 8.7% to 14.8% in August 2026.
Husqvarna’s estimated Share of Search among embroidery machine brands worldwide has lost ground for 3 months in a row, from 84.8% to 76.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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