RSPB vs Thompson & Morgan:Which is more popular by branded search?

Name: RSPB vs Thompson & Morgan: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, RSPB had more branded searches than Thompson & Morgan among insect hotel brands worldwide. RSPB was estimated to have 60.5K branded searches compared to Thompson & Morgan’s 49.5K, and held a 53.2% Share of Search versus Thompson & Morgan’s 43.5%. These are worldwide searches for English-language branded terms.

Share of Search among insect hotel brands worldwide in August 2026Which is more popular in search, RSPB or Thompson & Morgan?

RSPB53.2%60.5K searches

vs

Thompson & Morgan43.5%49.5K searches

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Which is more popular in search, RSPB or Thompson & Morgan?

Compare the insect hotel brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

View monthly share of search table

Month	RSPB	Thompson & Morgan	Wildlife World	Gardman	Jacobi Jayne	Tom Chambers
Oct 2025	57.5%	38.5%	2.3%	0.95%	0.68%	0.02%
Nov 2025	66.1%	29.6%	2.6%	0.89%	0.79%	0.02%
Dec 2025	61.5%	33.6%	2.9%	1%	0.89%	0.03%
Jan 2026	62.1%	34%	2.5%	0.69%	0.69%	0.03%
Feb 2026	43.4%	53.1%	2.1%	0.72%	0.63%	0.02%
Mar 2026	30.2%	67.3%	1.4%	0.65%	0.44%	0.01%
Apr 2026	39.3%	58.6%	1%	0.69%	0.31%	0.01%
May 2026	44.1%	53.6%	1.2%	0.63%	0.43%	<0.01%
Jun 2026	53.6%	43.8%	1.4%	0.72%	0.52%	0.01%
Jul 2026	53.1%	43.5%	2.1%	0.77%	0.52%	0.02%
Aug 2026	53.2%	43.5%	2.1%	0.77%	0.42%	0.02%
Sep 2026	—	—	—	—	—	—

How has the RSPB and Thompson & Morgan comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Thompson & Morgan took it in February 2026, RSPB took it in June 2026.
Across the 11 months ending August 2026, RSPB’s estimated Share of Search among insect hotel brands worldwide moved from 57.5% to 53.2%, and its estimated monthly branded searches held steady at 60.5K.
Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among insect hotel brands worldwide moved from 38.5% to 43.5%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for insect hotel brands worldwide in August 2026?

1 change

Estimated monthly branded searches for Thompson & Morgan worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using RSPB’s and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.