Jacobi Jayne vs Thompson & Morgan:Which is more popular by branded search?

Name: Jacobi Jayne vs Thompson & Morgan: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Thompson & Morgan had more branded searches than Jacobi Jayne among insect hotel brands worldwide. Thompson & Morgan was estimated to have 49.5K branded searches compared to Jacobi Jayne’s 480, and held a 43.5% Share of Search versus Jacobi Jayne’s 0.42%. These are worldwide searches for English-language branded terms.

Share of Search among insect hotel brands worldwide in August 2026Which is more popular in search, Jacobi Jayne or Thompson & Morgan?

Jacobi Jayne0.42%480 searches

vs

Thompson & Morgan43.5%49.5K searches

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Which is more popular in search, Jacobi Jayne or Thompson & Morgan?

Compare the insect hotel brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

View monthly share of search table

Month	RSPB	Thompson & Morgan	Wildlife World	Gardman	Jacobi Jayne	Tom Chambers
Oct 2025	57.5%	38.5%	2.3%	0.95%	0.68%	0.02%
Nov 2025	66.1%	29.6%	2.6%	0.89%	0.79%	0.02%
Dec 2025	61.5%	33.6%	2.9%	1%	0.89%	0.03%
Jan 2026	62.1%	34%	2.5%	0.69%	0.69%	0.03%
Feb 2026	43.4%	53.1%	2.1%	0.72%	0.63%	0.02%
Mar 2026	30.2%	67.3%	1.4%	0.65%	0.44%	0.01%
Apr 2026	39.3%	58.6%	1%	0.69%	0.31%	0.01%
May 2026	44.1%	53.6%	1.2%	0.63%	0.43%	<0.01%
Jun 2026	53.6%	43.8%	1.4%	0.72%	0.52%	0.01%
Jul 2026	53.1%	43.5%	2.1%	0.77%	0.52%	0.02%
Aug 2026	53.2%	43.5%	2.1%	0.77%	0.42%	0.02%
Sep 2026	—	—	—	—	—	—

How has the Jacobi Jayne and Thompson & Morgan comparison changed over the last 12 months?

3 findings

Thompson & Morgan was ahead of Jacobi Jayne in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Jacobi Jayne’s estimated Share of Search among insect hotel brands worldwide moved from 0.68% to 0.42%, and its estimated monthly branded searches moved from 720 to 480.
Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among insect hotel brands worldwide moved from 38.5% to 43.5%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for insect hotel brands worldwide in August 2026?

2 changes

Estimated monthly branded searches for Thompson & Morgan worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
Estimated monthly branded searches for Jacobi Jayne worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Jacobi Jayne’s and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.