Thompson & Morgan vs Wildlife World:Which is more popular by branded search?
In August 2026, Thompson & Morgan had more branded searches than Wildlife World among insect hotel brands worldwide. Thompson & Morgan was estimated to have 49.5K branded searches compared to Wildlife World’s 2.4K, and held a 43.5% Share of Search versus Wildlife World’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Thompson & Morgan or Wildlife World?
Compare the insect hotel brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thompson & Morgan, Wildlife World. The figures are in the table below the chart.
View monthly share of search table
| Month | RSPB | Thompson & Morgan | Wildlife World | Gardman | Jacobi Jayne | Tom Chambers |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.5% | 38.5% | 2.3% | 0.95% | 0.68% | 0.02% |
| Nov 2025 | 66.1% | 29.6% | 2.6% | 0.89% | 0.79% | 0.02% |
| Dec 2025 | 61.5% | 33.6% | 2.9% | 1% | 0.89% | 0.03% |
| Jan 2026 | 62.1% | 34% | 2.5% | 0.69% | 0.69% | 0.03% |
| Feb 2026 | 43.4% | 53.1% | 2.1% | 0.72% | 0.63% | 0.02% |
| Mar 2026 | 30.2% | 67.3% | 1.4% | 0.65% | 0.44% | 0.01% |
| Apr 2026 | 39.3% | 58.6% | 1% | 0.69% | 0.31% | 0.01% |
| May 2026 | 44.1% | 53.6% | 1.2% | 0.63% | 0.43% | <0.01% |
| Jun 2026 | 53.6% | 43.8% | 1.4% | 0.72% | 0.52% | 0.01% |
| Jul 2026 | 53.1% | 43.5% | 2.1% | 0.77% | 0.52% | 0.02% |
| Aug 2026 | 53.2% | 43.5% | 2.1% | 0.77% | 0.42% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Thompson & Morgan and Wildlife World comparison changed over the last 12 months?
3 findings
- Thompson & Morgan was ahead of Wildlife World in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among insect hotel brands worldwide moved from 38.5% to 43.5%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 11 months ending August 2026, Wildlife World’s estimated Share of Search among insect hotel brands worldwide moved from 2.3% to 2.1%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for insect hotel brands worldwide in August 2026?
2 changes
Wildlife World’s estimated Share of Search among insect hotel brands worldwide has gained ground for 3 months in a row, from 1.2% to 2.1% in August 2026.
Estimated monthly branded searches for Thompson & Morgan worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Thompson & Morgan’s and Wildlife World’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Thompson & Morgan
1 branded search term
- thompson and morgan
Wildlife World
1 branded search term
- wildlife world
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