Haxnicks vs Thompson & Morgan:Which is more popular by branded search?
In August 2026, Thompson & Morgan had more branded searches than Haxnicks among trellis brands worldwide. Thompson & Morgan was estimated to have 49.5K branded searches compared to Haxnicks’ 260, and held a 15.4% Share of Search versus Haxnicks’ 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Haxnicks or Thompson & Morgan?
Compare the trellis brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thompson & Morgan, Haxnicks. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Thompson & Morgan | Forest Garden | Smart Garden | Gardman | Haxnicks |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.6% | 17.8% | 8% | 1.1% | 0.44% | 0.17% |
| Nov 2025 | 75% | 15% | 8.2% | 1.1% | 0.45% | 0.18% |
| Dec 2025 | 72.3% | 17.7% | 7.9% | 1.3% | 0.54% | 0.17% |
| Jan 2026 | 65.4% | 24% | 8.8% | 1.2% | 0.48% | 0.19% |
| Feb 2026 | 63.2% | 28.4% | 6.9% | 0.92% | 0.38% | 0.18% |
| Mar 2026 | 64.9% | 29.1% | 4.8% | 0.78% | 0.28% | 0.16% |
| Apr 2026 | 69.3% | 25.4% | 4.2% | 0.68% | 0.3% | 0.17% |
| May 2026 | 75.9% | 18.6% | 4.6% | 0.61% | 0.22% | 0.15% |
| Jun 2026 | 80% | 13.2% | 5.9% | 0.63% | 0.22% | 0.1% |
| Jul 2026 | 79.9% | 13.1% | 5.9% | 0.77% | 0.23% | 0.08% |
| Aug 2026 | 76.5% | 15.4% | 6.9% | 0.9% | 0.27% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the Haxnicks and Thompson & Morgan comparison changed over the last 12 months?
3 findings
- Thompson & Morgan was ahead of Haxnicks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haxnicks’ estimated Share of Search among trellis brands worldwide moved from 0.17% to 0.08%, and its estimated monthly branded searches moved from 390 to 260.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among trellis brands worldwide moved from 17.8% to 15.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for trellis brands worldwide in August 2026?
2 changes
In August 2026, Thompson & Morgan gained estimated Share of Search among trellis brands worldwide, from 13.1% to 15.4%.
Estimated monthly branded searches for Haxnicks worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Haxnicks’ and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haxnicks
1 branded search term
- haxnicks
Thompson & Morgan
1 branded search term
- thompson and morgan
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.