How popular isGardena in search?
In September 2026, there were an estimated 201K branded searches for Gardena worldwide which is up 21.8% over the last 12 months. Gardena holds 91.3% estimated Share of Search among hose fittings brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hose fittings brands compete with Gardena?
Share of Search by month for Gardena, Hozelock. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Hozelock | Holman | Pope |
|---|---|---|---|---|
| Oct 2025 | 91.2% | 8.2% | 0.33% | 0.33% |
| Nov 2025 | 92.6% | 6.8% | 0.33% | 0.27% |
| Dec 2025 | 91% | 8.2% | 0.49% | 0.4% |
| Jan 2026 | 89.3% | 9.8% | 0.48% | 0.39% |
| Feb 2026 | 91.4% | 8.2% | 0.27% | 0.18% |
| Mar 2026 | 89.9% | 9.9% | 0.1% | 0.1% |
| Apr 2026 | 88% | 11.8% | 0.08% | 0.06% |
| May 2026 | 88.1% | 11.8% | 0.05% | 0.04% |
| Jun 2026 | 88.1% | 11.8% | 0.06% | 0.04% |
| Jul 2026 | 83.2% | 16.7% | 0.07% | 0.06% |
| Aug 2026 | 87.9% | 11.8% | 0.11% | 0.11% |
| Sep 2026 | 91.3% | 8.2% | 0.27% | 0.18% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.3% | 201K | -18.3% | +3.4 points | |
| 2, held 2nd | 8.2% | 18.1K | -45.3% | -3.6 points | |
| 3, held 3rd | 0.27% | 590 | +84.4% | +0.2 points | |
| 4, held 4th | 0.18% | 390 | +21.9% | +0.1 points |
1.
Gardena91.3%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +3.4 points.
2.Hozelock
8.2%
Held 2nd. 18.1K estimated branded searches, -45.3% vs prior month. Share -3.6 points.
3.
Holman0.27%
Held 3rd. 590 estimated branded searches, +84.4% vs prior month. Share +0.2 points.
4.
Pope0.18%
Held 4th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.
Compare search popularity between Gardena and its closest rivals
Every comparison with Gardena
39 comparisons
- Gardena vs Husqvarna
- Gardena vs Karcher
- Gardena vs Makita
- Gardena vs Ryobi
- Gardena vs Segway
- Gardena vs Stihl
- Fiskars vs Gardena
- Gardena vs Mammotion
- Gardena vs WORX
- Gardena vs Neta
- Gardena vs Stiga
- Gardena vs Thompson & Morgan
- Gardena vs Hoselink
- Gardena vs Rain Bird
- Gardena vs Netafim
- Gardena vs Orbit
- Gardena vs Giraffe Tools
- Gardena vs Haws
- Gardena vs Tom Chambers
- Forest Garden vs Gardena
- Gardena vs Hozelock
- Gardena vs Worx Landroid
- Gardena vs VonHaus
- Gardena vs Smart Garden
- Gardena vs Rachio
- Gardena vs Suncast
- Gardena vs Suttons
- Gardena vs Sun Joe
- Gardena vs Robomow
- Claber vs Gardena
- Burgon & Ball vs Gardena
- Gardena vs Melnor
- Gardena vs Orbit World Travel
- Gardena vs Nelson
- Gardena vs Gardman
- Gardena vs Holman
- Gardena vs Pope
- Gardena vs Haxnicks
- Agralan vs Gardena
How has branded search demand for Gardena changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gardena worldwide rose from 165K to 201K.
- Across the 12 months ending September 2026, Gardena’s estimated Share of Search among hose fittings brands worldwide peaked at 92.6% in November 2025 and was lowest at 83.2% in July 2026.
How did search popularity change for hose fittings brands worldwide in September 2026?
3 changes
In September 2026, Gardena gained estimated Share of Search among hose fittings brands worldwide, from 87.9% to 91.3%.
In September 2026, Hozelock lost estimated Share of Search among hose fittings brands worldwide, from 11.8% to 8.2%.
Estimated monthly branded searches for Pope worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
Where does Gardena compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Garden tool brands | 4th of 6 | 6.1% | Show ranking |
| Robotic lawn mower brands | 3rd of 7 | 7.3% | Show ranking |
| Robot mowers | 3rd of 6 | 9% | Show ranking |
| Hose connector brands | 2nd of 6 | 18.6% | Show ranking |
| Hose reels | 2nd of 6 | 19.8% | Show ranking |
| Watering can brands | 1st of 6 | 56.1% | Show ranking |
| Sprinkler timer brands | 1st of 6 | 69.7% | Show ranking |
| Trellis brands | 1st of 6 | 69.9% | Show ranking |
| Sprinklers | 1st of 6 | 70.8% | Show ranking |
| Garden fleece brands | 1st of 6 | 74.6% | Show ranking |
| Garden netting brands | 1st of 6 | 74.6% | Show ranking |
| Soaker hose brands | 1st of 4 | 78.6% | Show ranking |
| Watering system brands | 1st of 5 | 82.5% | Show ranking |
| Garden hose brands | 1st of 5 | 82.9% | Show ranking |
| Plant support brands | 1st of 6 | 84.6% | Show ranking |
| Hose cart brands | 1st of 3 | 86.9% | Show ranking |
| Garden watering brands | 1st of 5 | 91.3% | Show ranking |
| Hose fittings brands | 1st of 4 | 91.3% | Shown above |
How is Gardena measured?
Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gardena
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Is Gardena your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.