Brandwave

How popular isHozelock in search?

In September 2026, there were an estimated 18.1K branded searches for Hozelock worldwide which is up 22.3% over the last 12 months. Hozelock holds 8.2% estimated Share of Search among hose fittings brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Gardena91.3%
  2. Hozelock8.2%
  3. Holman0.27%
  4. Pope0.18%
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Which hose fittings brands compete with Hozelock?

Hozelock against hose fittings brands worldwide, by month

Share of Search by month for Gardena, Hozelock. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaHozelockHolmanPope
Oct 202591.2%8.2%0.33%0.33%
Nov 202592.6%6.8%0.33%0.27%
Dec 202591%8.2%0.49%0.4%
Jan 202689.3%9.8%0.48%0.39%
Feb 202691.4%8.2%0.27%0.18%
Mar 202689.9%9.9%0.1%0.1%
Apr 202688%11.8%0.08%0.06%
May 202688.1%11.8%0.05%0.04%
Jun 202688.1%11.8%0.06%0.04%
Jul 202683.2%16.7%0.07%0.06%
Aug 202687.9%11.8%0.11%0.11%
Sep 202691.3%8.2%0.27%0.18%

  1. 1.Gardena

    91.3%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +3.4 points.

  2. 2.Hozelock

    8.2%

    Held 2nd. 18.1K estimated branded searches, -45.3% vs prior month. Share -3.6 points.

  3. 3.Holman

    0.27%

    Held 3rd. 590 estimated branded searches, +84.4% vs prior month. Share +0.2 points.

  4. 4.Pope

    0.18%

    Held 4th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.

Compare search popularity between Hozelock and its closest rivals

Every comparison with Hozelock

How has branded search demand for Hozelock changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hozelock worldwide rose from 14.8K to 18.1K.
  • Across the 12 months ending September 2026, Hozelock’s estimated Share of Search among hose fittings brands worldwide peaked at 16.7% in July 2026 and was lowest at 6.8% in November 2025.

How did search popularity change for hose fittings brands worldwide in September 2026?

  1. In September 2026, Gardena gained estimated Share of Search among hose fittings brands worldwide, from 87.9% to 91.3%.

  2. In September 2026, Hozelock lost estimated Share of Search among hose fittings brands worldwide, from 11.8% to 8.2%.

  3. Estimated monthly branded searches for Pope worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

Where does Hozelock compete?

Hozelock is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hose connector brands4th of 61.8%Show ranking
Hose reels4th of 61.9%Show ranking
Watering can brands4th of 65.1%Show ranking
Sprinkler timer brands4th of 66.3%Show ranking
Sprinklers4th of 66.4%Show ranking
Soaker hose brands3rd of 47.1%Show ranking
Hose cart brands2nd of 37.8%Show ranking
Garden watering brands2nd of 58.1%Show ranking
Hose fittings brands2nd of 48.2%Shown above
Retractable hose brands3rd of 322.4%Show ranking

How is Hozelock measured?

Brandwave collects information about searches that people make online using Hozelock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hozelock

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How the Brand Demand Index is measured

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