Brandwave

How popular isHozelock in search?

In September 2026, there were an estimated 18.1K branded searches for Hozelock worldwide which is up 22.3% over the last 12 months. Hozelock holds 7.8% estimated Share of Search among hose cart brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Gardena86.9%
  2. Hozelock7.8%
  3. Suncast5.2%
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Which hose cart brands compete with Hozelock?

Hozelock against hose cart brands worldwide, by month

Share of Search by month for Gardena, Hozelock, Suncast. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaHozelockSuncast
Oct 202586%7.7%6.3%
Nov 202588.2%6.5%5.3%
Dec 202586%7.7%6.3%
Jan 202684.5%9.3%6.2%
Feb 202687%7.8%5.2%
Mar 202686.3%9.5%4.2%
Apr 202684.5%11.4%4.2%
May 202685.1%11.4%3.4%
Jun 202684.5%11.4%4.2%
Jul 202680%16.1%3.9%
Aug 202684.5%11.4%4.2%
Sep 202686.9%7.8%5.2%
  1. 1.Gardena

    86.9%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +2.5 points.

  2. 2.Hozelock

    7.8%

    Held 2nd. 18.1K estimated branded searches, -45.3% vs prior month. Share -3.5 points.

  3. 3.Suncast

    5.2%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

Compare search popularity between Hozelock and its closest rivals

How has branded search demand for Hozelock changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hozelock worldwide rose from 14.8K to 18.1K.
  • Across the 12 months ending September 2026, Hozelock’s estimated Share of Search among hose cart brands worldwide peaked at 16.1% in July 2026 and was lowest at 6.5% in November 2025.

How did search popularity change for hose cart brands worldwide in September 2026?

  1. In September 2026, Gardena gained estimated Share of Search among hose cart brands worldwide, from 84.5% to 86.9%.

  2. In September 2026, Suncast gained estimated Share of Search among hose cart brands worldwide, from 4.2% to 5.2%.

  3. In September 2026, Hozelock lost estimated Share of Search among hose cart brands worldwide, from 11.4% to 7.8%.

Where does Hozelock compete?

Hozelock is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hose connector brands4th of 61.8%Show ranking
Hose reels4th of 61.9%Show ranking
Watering can brands4th of 65.1%Show ranking
Sprinkler timer brands4th of 66.3%Show ranking
Sprinklers4th of 66.4%Show ranking
Soaker hose brands3rd of 47.1%Show ranking
Hose cart brands2nd of 37.8%Shown above
Garden watering brands2nd of 58.1%Show ranking
Hose fittings brands2nd of 48.2%Show ranking
Retractable hose brands3rd of 322.4%Show ranking

How is Hozelock measured?

Brandwave collects information about searches that people make online using Hozelock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hozelock

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How the Brand Demand Index is measured

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Is Hozelock your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.