Brandwave

Gardena vs Holman:Which is searched more?

In September 2026, Gardena had more branded searches than Holman among hose fittings brands worldwide. Gardena was estimated to have 201K branded searches compared to Holman’s 590, and held a 91.3% Share of Search versus Holman’s 0.27%. These are worldwide searches for English-language branded terms.

Share of Search among hose fittings brands worldwide in September 2026Which is more popular in search, Gardena or Holman?
Gardena91.3%201K searches
vs
Holman0.27%590 searches

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Which is more popular in search, Gardena or Holman?

Compare the hose fittings brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gardena and Holman among hose fittings brands worldwide, by month

Share of Search by month for Gardena, Holman. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaHozelockHolmanPope
Oct 202591.2%8.2%0.33%0.33%
Nov 202592.6%6.8%0.33%0.27%
Dec 202591%8.2%0.49%0.4%
Jan 202689.3%9.8%0.48%0.39%
Feb 202691.4%8.2%0.27%0.18%
Mar 202689.9%9.9%0.1%0.1%
Apr 202688%11.8%0.08%0.06%
May 202688.1%11.8%0.05%0.04%
Jun 202688.1%11.8%0.06%0.04%
Jul 202683.2%16.7%0.07%0.06%
Aug 202687.9%11.8%0.11%0.11%
Sep 202691.3%8.2%0.27%0.18%

How has the Gardena and Holman comparison changed over the last 12 months?

  • Gardena was ahead of Holman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gardena’s estimated Share of Search among hose fittings brands worldwide moved from 91.2% to 91.3%, and its estimated monthly branded searches moved from 165K to 201K.
  • Across the 12 months ending September 2026, Holman’s estimated Share of Search among hose fittings brands worldwide moved from 0.33% to 0.27%, and its estimated monthly branded searches held steady at 590.

How did search popularity change for hose fittings brands worldwide in September 2026?

  1. In September 2026, Gardena gained estimated Share of Search among hose fittings brands worldwide, from 87.9% to 91.3%.

Other head-to-heads among hose fittings brands

How each brand is measured

Brandwave collects information about searches that people make online using Gardena’s and Holman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gardena

1 branded search term

  • gardena

Holman

1 branded search term

  • holman hose

How the Brand Demand Index is measured

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