Brandwave

DeWalt vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than DeWalt among lawn edger brands worldwide. Stihl had about 823,000 branded searches, while DeWalt had 673,000. Stihl made up 21.8% of all lawn edger brand searches we track, and DeWalt accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about lawn edger brands, Stihl appeared in three of the five answers and DeWalt in two. Stihl was mentioned before DeWalt in every answer that named either.

Among lawn edger brands worldwide in September 2026

Who do people search for more?

Stihl, about 22% more searches than DeWalt

Stihl 823K searchesDeWalt 673K searches

Who does AI mention more?

Stihl, mentioned in 3 of 5 answers, DeWalt in 2

Stihl in 3 of 5DeWalt in 2 of 5

Who does AI recommend more?

Stihl, named ahead of DeWalt in 3 of 3 answers

Stihl first in 3DeWalt never first

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Top lawn edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before DeWalt in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ECHO1st
  2. Greenworks2nd
  3. Stihl3rd
  4. Ryobi4th
  5. WORX5th
  6. Black+Decker6th
  7. DeWalt7th
  8. Husqvarna–
  9. Craftsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WORX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DeWalt or Stihl more popular in search?

This chart shows how often people search Google for DeWalt and Stihl by name. Each line represents a brand's share of searches for all ten lawn edger brands we track, month by month, from English-language searches worldwide.

DeWalt and Stihl among lawn edger brands worldwide, by month

Share of searches by month for Stihl, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlDeWaltRyobiCraftsmanBlack+DeckerGreenworksECHOWORX
Oct 202531%20.9%17.1%16.3%6.2%6.2%1.9%0.38%0.02%
Nov 202524%19.7%19.7%22%5.9%6.5%1.8%0.43%0.01%
Dec 202521.4%21.4%21.4%19.5%7.8%6.4%1.9%0.26%0.01%
Jan 202626.4%21.7%17.8%18.1%8%5.8%2%0.21%<0.01%
Feb 202627.1%22.3%18.2%15.2%10%5.4%1.6%0.22%<0.01%
Mar 202627.4%22.5%15.1%17.6%10.1%4.9%2%0.27%0.03%
Apr 202632.1%21.4%14.4%16.8%7.9%4.7%2.4%0.32%0.04%
May 202631.3%20.8%14%17.5%7.7%5.6%2.8%0.25%0.06%
Jun 202626.9%22.1%14.9%19.3%8.1%5.4%3%0.27%0.05%
Jul 202626.3%21.7%14.5%18.8%9.7%5.8%2.9%0.32%0.05%
Aug 202625.5%21%17.2%18.2%9.4%5.6%2.8%0.31%0.06%
Sep 202626.4%21.8%17.8%17.4%8%5.8%2.4%0.39%0.04%

How has the DeWalt and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among lawn edger brands worldwide moved from 17.1% to 17.8%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among lawn edger brands worldwide moved from 20.9% to 21.8%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for lawn edger brands worldwide in September 2026?

2 changes

  1. In September 2026, DeWalt overtook Ryobi to rank 3rd among lawn edger brands worldwide, with 17.8% of the searches.

  2. In September 2026, Stihl gained share of searches among lawn edger brands worldwide, from 21% to 21.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Stihl

1 branded search term

  • stihl

How the Brand Demand Index is measured

Other head-to-heads among lawn edger brands

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