Brandwave

Husqvarna vs Stihl:Which is more popular?

In September 2026, Husqvarna had more branded searches than Stihl among lawn edger brands worldwide. Husqvarna had about 1 million branded searches, while Stihl had 823,000. Husqvarna made up 26.4% of all lawn edger brand searches we track, and Stihl accounted for 21.8%. When we asked ChatGPT and Google AI Overviews about lawn edger brands, Stihl appeared in three of the five answers and Husqvarna in none.

Among lawn edger brands worldwide in September 2026

Who do people search for more?

Husqvarna, about 22% more searches than Stihl

Husqvarna 1M searchesStihl 823K searches

Who does AI mention more?

Stihl, mentioned in 3 of 5 answers, Husqvarna in 0

Stihl in 3 of 5Husqvarna in 0 of 5

Who does AI recommend more?

Stihl, the only one of the two named

Stihl first in 3Husqvarna never named

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Top lawn edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Husqvarna did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ECHO1st
  2. Greenworks2nd
  3. Stihl3rd
  4. Ryobi4th
  5. WORX5th
  6. Black+Decker6th
  7. DeWalt7th
  8. Husqvarna–
  9. Craftsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WORX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Husqvarna or Stihl more popular in search?

This chart shows how often people search Google for Husqvarna and Stihl by name. Each line represents a brand's share of searches for all ten lawn edger brands we track, month by month, from English-language searches worldwide.

Husqvarna and Stihl among lawn edger brands worldwide, by month

Share of searches by month for Husqvarna, Stihl. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlDeWaltRyobiCraftsmanBlack+DeckerGreenworksECHOWORX
Oct 202531%20.9%17.1%16.3%6.2%6.2%1.9%0.38%0.02%
Nov 202524%19.7%19.7%22%5.9%6.5%1.8%0.43%0.01%
Dec 202521.4%21.4%21.4%19.5%7.8%6.4%1.9%0.26%0.01%
Jan 202626.4%21.7%17.8%18.1%8%5.8%2%0.21%<0.01%
Feb 202627.1%22.3%18.2%15.2%10%5.4%1.6%0.22%<0.01%
Mar 202627.4%22.5%15.1%17.6%10.1%4.9%2%0.27%0.03%
Apr 202632.1%21.4%14.4%16.8%7.9%4.7%2.4%0.32%0.04%
May 202631.3%20.8%14%17.5%7.7%5.6%2.8%0.25%0.06%
Jun 202626.9%22.1%14.9%19.3%8.1%5.4%3%0.27%0.05%
Jul 202626.3%21.7%14.5%18.8%9.7%5.8%2.9%0.32%0.05%
Aug 202625.5%21%17.2%18.2%9.4%5.6%2.8%0.31%0.06%
Sep 202626.4%21.8%17.8%17.4%8%5.8%2.4%0.39%0.04%

How has the Husqvarna and Stihl comparison changed over the last 12 months?

3 findings
  • Husqvarna was ahead of Stihl in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among lawn edger brands worldwide moved from 31% to 26.4%, and its estimated monthly branded searches moved from 1.2M to 1M.
  • Across the 12 months ending September 2026, Stihl’s share of searches among lawn edger brands worldwide moved from 20.9% to 21.8%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for lawn edger brands worldwide in September 2026?

2 changes

  1. In September 2026, Husqvarna gained share of searches among lawn edger brands worldwide, from 25.5% to 26.4%.

  2. In September 2026, Stihl gained share of searches among lawn edger brands worldwide, from 21% to 21.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

1 branded search term

  • husqvarna

Stihl

1 branded search term

  • stihl

How the Brand Demand Index is measured

Other head-to-heads among lawn edger brands

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