Brandwave

DeWalt vs Husqvarna:Which is searched more?

In September 2026, Husqvarna had more branded searches than DeWalt among lawn edger brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to DeWalt’s 673K, and held a 46% Share of Search versus DeWalt’s 27.9%. These are worldwide searches for English-language branded terms.

Share of Search among lawn edger brands worldwide in September 2026Which is more popular in search, DeWalt or Husqvarna?
DeWalt27.9%673K searches
vs
Husqvarna46%1.1M searches

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Which is more popular in search, DeWalt or Husqvarna?

Compare the lawn edger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DeWalt and Husqvarna among lawn edger brands worldwide, by month

Share of Search by month for Husqvarna, DeWalt. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaDeWaltCraftsmanBlack and DeckerGreenworksECHO
Oct 202551.1%26.2%9.6%9.6%2.9%0.67%
Nov 202542.5%33%9.9%10.8%3%0.79%
Dec 202537.3%35.5%13%10.6%3.2%0.48%
Jan 202645.1%28.9%12.9%9.5%3.2%0.4%
Feb 202644.5%28.5%15.6%8.5%2.6%0.41%
Mar 202648.7%23.8%15.9%7.8%3.2%0.62%
Apr 202655.7%21.5%11.7%7%3.5%0.59%
May 202654.9%20.8%11.4%8.3%4.2%0.48%
Jun 202649.7%23.5%12.9%8.6%4.7%0.55%
Jul 202647.5%22.8%15.3%9.1%4.6%0.65%
Aug 202644.9%26.8%14.6%8.7%4.4%0.62%
Sep 202646%27.9%12.5%9.1%3.8%0.73%

How has the DeWalt and Husqvarna comparison changed over the last 12 months?

  • Husqvarna was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among lawn edger brands worldwide moved from 26.2% to 27.9%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among lawn edger brands worldwide moved from 51.1% to 46%, and its estimated monthly branded searches moved from 1.3M to 1.1M.

How did search popularity change for lawn edger brands worldwide in September 2026?

  1. In September 2026, DeWalt gained estimated Share of Search among lawn edger brands worldwide, from 26.8% to 27.9%.

  2. In September 2026, Husqvarna gained estimated Share of Search among lawn edger brands worldwide, from 44.9% to 46%.

Other head-to-heads among lawn edger brands

How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Husqvarna

4 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

How the Brand Demand Index is measured

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