Craftsman vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than Craftsman among lawn edger brands worldwide. Stihl had about 823,000 branded searches, while Craftsman had 301,000. Stihl made up 21.8% of all lawn edger brand searches we track, and Craftsman accounted for 8%. When we asked ChatGPT and Google AI Overviews about lawn edger brands, Stihl appeared in three of the five answers and Craftsman in none.
Who do people search for more?
Stihl, about 3 searches for every 1 for Craftsman
Who does AI mention more?
Stihl, mentioned in 3 of 5 answers, Craftsman in 0
Who does AI recommend more?
Stihl, the only one of the two named
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Top lawn edger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ECHO1st
Greenworks2nd- Stihl3rd
Ryobi4th
WORX5th
Black+Decker6th
DeWalt7th
Husqvarna–
Craftsman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenworks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Black+Decker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WORX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn edger brands
5 answers
Asked ChatGPT
“Which lawn edger brand should I buy?”
Asked ChatGPT
“What are the best lawn edger brands?”
Asked ChatGPT
“What's the best lawn edger brand for a tidy lawn edge?”
Searched Google, AI Overview
“best lawn edger”
Searched Google, AI Overview
“cordless lawn edger”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Stihl more popular in search?
This chart shows how often people search Google for Craftsman and Stihl by name. Each line represents a brand's share of searches for all ten lawn edger brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stihl, Craftsman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | Stihl | DeWalt | Ryobi | Craftsman | Black+Decker | Greenworks | ECHO | WORX |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 20.9% | 17.1% | 16.3% | 6.2% | 6.2% | 1.9% | 0.38% | 0.02% |
| Nov 2025 | 24% | 19.7% | 19.7% | 22% | 5.9% | 6.5% | 1.8% | 0.43% | 0.01% |
| Dec 2025 | 21.4% | 21.4% | 21.4% | 19.5% | 7.8% | 6.4% | 1.9% | 0.26% | 0.01% |
| Jan 2026 | 26.4% | 21.7% | 17.8% | 18.1% | 8% | 5.8% | 2% | 0.21% | <0.01% |
| Feb 2026 | 27.1% | 22.3% | 18.2% | 15.2% | 10% | 5.4% | 1.6% | 0.22% | <0.01% |
| Mar 2026 | 27.4% | 22.5% | 15.1% | 17.6% | 10.1% | 4.9% | 2% | 0.27% | 0.03% |
| Apr 2026 | 32.1% | 21.4% | 14.4% | 16.8% | 7.9% | 4.7% | 2.4% | 0.32% | 0.04% |
| May 2026 | 31.3% | 20.8% | 14% | 17.5% | 7.7% | 5.6% | 2.8% | 0.25% | 0.06% |
| Jun 2026 | 26.9% | 22.1% | 14.9% | 19.3% | 8.1% | 5.4% | 3% | 0.27% | 0.05% |
| Jul 2026 | 26.3% | 21.7% | 14.5% | 18.8% | 9.7% | 5.8% | 2.9% | 0.32% | 0.05% |
| Aug 2026 | 25.5% | 21% | 17.2% | 18.2% | 9.4% | 5.6% | 2.8% | 0.31% | 0.06% |
| Sep 2026 | 26.4% | 21.8% | 17.8% | 17.4% | 8% | 5.8% | 2.4% | 0.39% | 0.04% |
How has the Craftsman and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Craftsman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among lawn edger brands worldwide moved from 6.2% to 8%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Stihl’s share of searches among lawn edger brands worldwide moved from 20.9% to 21.8%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for lawn edger brands worldwide in September 2026?
2 changes
In September 2026, Stihl gained share of searches among lawn edger brands worldwide, from 21% to 21.8%.
In September 2026, Craftsman lost share of searches among lawn edger brands worldwide, from 9.4% to 8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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