ARS vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than ARS among pruning saw brands worldwide. Stihl had about 823,000 branded searches, while ARS had 210. Stihl made up 30.5% of all pruning saw brand searches we track, and ARS accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about pruning saw brands, ARS appeared in four of the five answers and Stihl in none.
Who do people search for more?
Stihl, about 3919 searches for every 1 for ARS
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Top pruning saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ARS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stihl did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Silky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fiskars4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ARS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Felco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WORX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pruning saw brands
5 answers
Asked ChatGPT
“Which pruning saw brand should I buy?”
Asked ChatGPT
“What are the best pruning saw brands?”
Asked ChatGPT
“What's the best pruning saw brand for garden pruning?”
Searched Google, AI Overview
“best pruning saw”
Searched Google, AI Overview
“hand pruning saw”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ARS or Stihl more popular in search?
This chart shows how often people search Google for ARS and Stihl by name. Each line represents a brand's share of searches for all eight pruning saw brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stihl, ARS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Stihl | DeWalt | Fiskars | Felco | Silky | WORX | ARS |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 26.6% | 21.8% | 5.1% | 0.72% | 0.39% | 0.02% | <0.01% |
| Nov 2025 | 43.3% | 24.9% | 24.9% | 5.6% | 0.82% | 0.45% | 0.01% | <0.01% |
| Dec 2025 | 38.9% | 27.1% | 27.1% | 5.4% | 0.89% | 0.6% | 0.01% | <0.01% |
| Jan 2026 | 36.7% | 30.7% | 25.1% | 6% | 1% | 0.55% | <0.01% | <0.01% |
| Feb 2026 | 36.3% | 31.1% | 25.4% | 5.7% | 1% | 0.46% | 0.01% | <0.01% |
| Mar 2026 | 37.8% | 32.6% | 21.9% | 6.2% | 1.1% | 0.39% | 0.02% | <0.01% |
| Apr 2026 | 33.9% | 34.5% | 23.2% | 7.1% | 0.77% | 0.42% | 0.01% | <0.01% |
| May 2026 | 34.1% | 34.3% | 23.1% | 7.4% | 0.76% | 0.41% | 0.02% | <0.01% |
| Jun 2026 | 34.6% | 34.9% | 23.5% | 5.9% | 0.77% | 0.42% | 0.02% | <0.01% |
| Jul 2026 | 33.9% | 34.3% | 23% | 7.5% | 0.76% | 0.5% | 0.02% | <0.01% |
| Aug 2026 | 36.6% | 30.3% | 24.8% | 6.9% | 0.82% | 0.45% | 0.02% | <0.01% |
| Sep 2026 | 37.2% | 30.5% | 24.9% | 6.2% | 0.82% | 0.45% | 0.02% | <0.01% |
How has the ARS and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of ARS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ARS’s share of searches among pruning saw brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending September 2026, Stihl’s share of searches among pruning saw brands worldwide moved from 26.6% to 30.5%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for pruning saw brands worldwide in September 2026?
0 changes
Neither ARS nor Stihl moved beyond provider rounding among pruning saw brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ARS’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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