Brandwave

How popular isARS?

In September 2026, people searched for ARS by name about 210 times worldwide, about the same as the previous year. These searches made up <0.01% of all global pruning saw brand searches, placing ARS eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about pruning saw brands, ARS appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

ARS is the eighth most searched of 8 competitors and the second most recommended in AI answers.

  1. StihlShare of searches 37.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MakitaShare of searches 33.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DeWaltShare of searches 22.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. FiskarsShare of searches 5.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. ARSShare of searches <0.01%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+3 more

ARS website (opens in a new tab)

Follow ARS and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top pruning saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ARS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ARS is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Silky1st
  2. ARS2nd
  3. Felco3rd
  4. Fiskars4th
  5. Stihl–
  6. Makita–
  7. DeWalt–
  8. WORX–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Silky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiskars4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WORX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pruning saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pruning saw brands compete with ARS?

ARS against pruning saw brands worldwide, by month

Share of searches by month for Stihl, Makita, DeWalt, Fiskars, ARS. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlMakitaDeWaltFiskarsFelcoSilkyWORXARS
Oct 202533.6%41.1%19.7%4.6%0.65%0.35%0.01%<0.01%
Nov 202532%39.2%22.5%5.1%0.74%0.41%0.01%<0.01%
Dec 202533.1%35.7%24.8%5%0.82%0.55%<0.01%<0.01%
Jan 202636.8%33.5%22.9%5.4%0.92%0.5%<0.01%<0.01%
Feb 202636.5%33.5%23.4%5.3%0.94%0.42%0.01%<0.01%
Mar 202639.3%34%19.7%5.6%0.97%0.35%0.01%<0.01%
Apr 202643%29.5%20.2%6.2%0.67%0.36%0.01%<0.01%
May 202641.8%30.2%20.4%6.6%0.67%0.37%0.02%<0.01%
Jun 202642.4%30.6%20.7%5.2%0.68%0.37%0.02%<0.01%
Jul 202642.4%29.8%20.1%6.6%0.66%0.44%0.01%<0.01%
Aug 202638.2%32.5%22%6.1%0.73%0.4%0.02%<0.01%
Sep 202637.7%33.3%22.3%5.5%0.74%0.4%0.02%<0.01%

  1. 1.Stihl

    37.7%

    Held 1st. 1.1M estimated branded searches, -2.5% vs prior month. Share -0.5 points.

  2. 2.Makita

    33.3%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.8 points.

  3. 3.DeWalt

    22.3%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Fiskars

    5.5%

    Held 4th. 167K estimated branded searches, -10.9% vs prior month. Share -0.6 points.

  5. 5.Felco

    0.74%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Silky

    0.4%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.WORX

    0.02%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.ARS

    <0.01%

    Held 8th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare popularity between ARS and its closest rivals

Every comparison with ARS

8 comparisons

How has branded search demand for ARS changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ARS worldwide held steady at 210.
  • Across the 12 months ending September 2026, ARS’s share of searches among pruning saw brands worldwide held steady at <0.01%.

How did search popularity change for pruning saw brands worldwide in September 2026?

3 changes

  1. In September 2026, Makita gained share of searches among pruning saw brands worldwide, from 32.5% to 33.3%.

  2. In September 2026, Fiskars lost share of searches among pruning saw brands worldwide, from 6.1% to 5.5%.

  3. Stihl’s share of searches among pruning saw brands worldwide has lost ground for 3 months in a row, from 42.4% to 37.7% in September 2026.

How are ARS’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ARS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ars pruning saw

Do you work for ARS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ARS compete?

ARS is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pruning saw brands8th of 8<0.01%Shown above
Tree loppers brands5th of 50.02%Show ranking
Creator with pink hair and a pink jacket

Is ARS your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free