Brandwave

How popular isFiskars in search?

In September 2026, there were an estimated 167K branded searches for Fiskars worldwide which is up 5.4% over the last 12 months. Fiskars holds 12.4% estimated Share of Search among tree loppers brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl84.6%
  2. Fiskars12.4%
  3. Bahco3%
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Which tree loppers brands compete with Fiskars?

Fiskars against tree loppers brands worldwide, by month

Share of Search by month for Stihl, Fiskars, Bahco. The figures are in the table below the chart.

View monthly share of search table
MonthStihlFiskarsBahco
Oct 202584.7%11.7%3.7%
Nov 202583.2%13.3%3.5%
Dec 202583.6%12.6%3.8%
Jan 202684.4%12.5%3.2%
Feb 202684.5%12.3%3.3%
Mar 202684.3%11.9%3.8%
Apr 202685.3%12.3%2.4%
May 202684.3%13.2%2.5%
Jun 202687.3%10.6%2.1%
Jul 202684.4%13.2%2.4%
Aug 202684.1%13.5%2.4%
Sep 202684.6%12.4%3%
  1. 1.Stihl

    84.6%

    Held 1st. 1.1M estimated branded searches, -2.5% vs prior month. Share +0.5 points.

  2. 2.Fiskars

    12.4%

    Held 2nd. 167K estimated branded searches, -10.9% vs prior month. Share -1.1 points.

  3. 3.Bahco

    3%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

Compare search popularity between Fiskars and its closest rivals

How has branded search demand for Fiskars changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fiskars worldwide rose from 159K to 167K.
  • Across the 12 months ending September 2026, Fiskars’ estimated Share of Search among tree loppers brands worldwide increased from 11.7% to 12.4%.
  • Across the 12 months ending September 2026, Fiskars’ estimated Share of Search among tree loppers brands worldwide peaked at 13.5% in August 2026 and was lowest at 10.6% in June 2026.

How did search popularity change for tree loppers brands worldwide in September 2026?

  1. In September 2026, Bahco gained estimated Share of Search among tree loppers brands worldwide, from 2.4% to 3%.

  2. In September 2026, Fiskars lost estimated Share of Search among tree loppers brands worldwide, from 13.5% to 12.4%.

Where does Fiskars compete?

Fiskars is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden tool brands5th of 65.1%Show ranking
Pruning saw brands4th of 55.4%Show ranking
Reel mower brands4th of 67%Show ranking
Hedge shears brands3rd of 47.7%Show ranking
Tree loppers brands2nd of 312.4%Shown above
Bolt cutters brands3rd of 513.5%Show ranking
Tin snips brands3rd of 514%Show ranking

How is Fiskars measured?

Brandwave collects information about searches that people make online using Fiskars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • fiskars
  • fiskars scissors
  • fiskars weed puller

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How the Brand Demand Index is measured

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Is Fiskars your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.