Brandwave

Burgon & Ball vs Fiskars:Which is more popular?

In September 2026, Fiskars had more branded searches than Burgon & Ball among garden tool brands worldwide. Fiskars had about 167,000 branded searches, while Burgon & Ball had 4,880. Fiskars made up 4.6% of all garden tool brand searches we track, and Burgon & Ball accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about garden tool brands, Fiskars appeared in three of the five answers and Burgon & Ball in two. Fiskars was mentioned before Burgon & Ball in every answer.

Among garden tool brands worldwide in September 2026

Who do people search for more?

Fiskars, about 34 searches for every 1 for Burgon & Ball

Fiskars 167K searchesBurgon & Ball 4.9K searches

Who does AI mention more?

Fiskars, mentioned in 3 of 5 answers, Burgon & Ball in 2

Fiskars in 3 of 5Burgon & Ball in 2 of 5

Who does AI recommend more?

Fiskars, named ahead of Burgon & Ball in every answer

Fiskars first in 3Burgon & Ball never first

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Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiskars was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Burgon & Ball was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fiskars was listed before Burgon & Ball in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Burgon & Ball3rd
  4. Corona Tools4th
  5. DeWalt5th
  6. Husqvarna6th
  7. Ryobi7th
  8. Makita–
  9. Gardena–
  10. Trojan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Felco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiskars3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corona Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burgon & Ball2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Burgon & Ball or Fiskars more popular in search?

This chart shows how often people search Google for Burgon & Ball and Fiskars by name. Each line represents a brand's share of searches for all 11 garden tool brands we track, month by month, from English-language searches worldwide.

Burgon & Ball and Fiskars among garden tool brands worldwide, by month

Share of searches by month for Fiskars, Burgon & Ball. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaMakitaDeWaltRyobiGardenaFiskarsFelcoBurgon & BallCorona ToolsTrojan
Oct 202529.3%30.7%16.2%15.4%4%3.8%0.53%0.11%0.05%<0.01%
Nov 202522.7%29%18.7%20.8%3.7%4.2%0.61%0.16%0.04%<0.01%
Dec 202521.7%28%21.7%19.8%3.6%4.3%0.71%0.19%0.04%<0.01%
Jan 202628.1%24.5%18.9%19.2%3.8%4.5%0.76%0.13%0.05%<0.01%
Feb 202628.9%25.2%19.5%16.2%4.8%4.4%0.78%0.14%0.05%<0.01%
Mar 202628.6%24.6%15.8%18.4%7.1%4.5%0.78%0.17%0.06%<0.01%
Apr 202633.8%19.7%15.2%17.7%8.3%4.7%0.5%0.17%0.05%<0.01%
May 202632.7%19.2%14.6%18.2%9.8%4.7%0.48%0.19%0.05%<0.01%
Jun 202628.9%20.9%16%20.7%8.7%4%0.53%0.17%0.06%<0.01%
Jul 202628.6%20.7%15.7%20.5%8.6%5.2%0.52%0.17%0.05%<0.01%
Aug 202626.8%23.7%18%19.1%6.6%5%0.59%0.16%0.05%<0.01%
Sep 202627.7%24.4%18.6%18.3%5.6%4.6%0.61%0.14%0.05%<0.01%

How has the Burgon & Ball and Fiskars comparison changed over the last 12 months?

3 findings
  • Fiskars was ahead of Burgon & Ball in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Burgon & Ball’s share of searches among garden tool brands worldwide moved from 0.11% to 0.14%, and its estimated monthly branded searches moved from 4.8K to 4.9K.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among garden tool brands worldwide moved from 3.8% to 4.6%, and its estimated monthly branded searches moved from 159K to 167K.

How did search popularity change for garden tool brands worldwide in September 2026?

0 changes

Neither Burgon & Ball nor Fiskars moved beyond provider rounding among garden tool brands in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Burgon & Ball’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burgon & Ball

2 branded search terms

  • burgon and ball
  • burgon ball

Fiskars

3 branded search terms

  • fiskars
  • fiskars scissors
  • fiskars weed puller

How the Brand Demand Index is measured

Other head-to-heads among garden tool brands

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