Brandwave

Fiskars vs Lenox:Which is more popular?

In September 2026, Fiskars had more branded searches than Lenox among tin snips brands worldwide. Fiskars had about 910 branded searches, while Lenox had 590. Fiskars made up 3.5% of all tin snips brand searches we track, and Lenox accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about tin snips brands, Lenox appeared in one of the four answers and Fiskars in none.

Among tin snips brands worldwide in September 2026

Who do people search for more?

Fiskars, about 54% more searches than Lenox

Fiskars 910 searchesLenox 590 searches

Who does AI mention more?

Lenox, mentioned in 1 of 4 answers, Fiskars in 0

Lenox in 1 of 4Fiskars in 0 of 4

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lenox was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Fiskars did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Snips1st
  2. Wiss2nd
  3. Malco3rd
  4. Lenox4th
  5. Craftsman5th
  6. Knipex6th
  7. Klein Tools7th
  8. Milwaukee–
  9. DeWalt–
  10. Fiskars–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Midwest Snips4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Klein Tools1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lenox1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about tin snips brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fiskars or Lenox more popular in search?

This chart shows how often people search Google for Fiskars and Lenox by name. Each line represents a brand's share of searches for all 13 tin snips brands we track, month by month, from English-language searches worldwide.

Fiskars and Lenox among tin snips brands worldwide, by month

Share of searches by month for Fiskars, Lenox. The figures are in the table below the chart.

View monthly share of searches table
MonthMidwest SnipsMilwaukeeWissKnipexMalcoDeWaltKlein ToolsFiskarsBesseyCraftsmanIrwinLenoxBahco
Oct 202527.1%15.1%15.5%9.1%7.8%5%5.7%3.4%2.4%3%2.5%2.4%1.1%
Nov 202526.6%15%16.5%9.2%7.9%5.5%4.4%3.6%2.4%3.2%2.4%2.4%0.85%
Dec 202524.5%16.7%17.8%8.8%7.6%4.2%5.5%4.5%2.2%3%2.2%2.2%0.77%
Jan 202625.7%14.3%15.3%9.2%8.5%5.1%5.5%4.5%2.8%2.9%2.9%2.3%1%
Feb 202624.5%16.6%17.3%8.7%9.2%4.7%4.8%3%2.2%2.9%2.8%2.2%1.2%
Mar 202625.8%14.5%18%9%10.5%4.4%4.3%2.8%2.3%2.9%2.9%1.9%0.82%
Apr 202624.2%17.3%16.9%8.4%9%4.7%4.9%3.3%2.6%3.2%2.7%2.1%0.63%
May 202620.6%17.3%25.7%7.2%6.8%4.9%4.2%2.8%2.3%2.5%2.8%2.3%0.65%
Jun 202616.7%20.8%31.2%6%5.2%4.8%3.7%2.7%2.2%2.3%1.9%1.8%0.65%
Jul 202622.1%18.4%15.4%9.2%9.4%5.8%4.8%3.4%3.6%2.7%2.5%2%0.7%
Aug 202624.6%16.9%14%8.4%8.1%6.2%4.9%3.5%4.8%3%2.2%2.7%0.63%
Sep 202625.4%17.5%14.5%10.7%7.8%4.8%4.3%3.5%3.4%2.5%2.3%2.3%1%

Fiskars sells other things too, so only its searches that name this product count here, like “fiskars snips”.

How has the Fiskars and Lenox comparison changed over the last 12 months?

3 findings
  • Fiskars was ahead of Lenox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among tin snips brands worldwide moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 820 to 910.
  • Across the 12 months ending September 2026, Lenox’s share of searches among tin snips brands worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches held steady at 590.

How did search popularity change for tin snips brands worldwide in September 2026?

2 changes
  1. Fiskars’ share of searches among tin snips brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.5% in September 2026.

  2. In September 2026, Lenox fell from 11th to 12th among tin snips brands worldwide.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fiskars’ and Lenox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiskars

3 branded search terms

  • fiskars aviation snips
  • fiskars snips
  • fiskars tin snips

Lenox

3 branded search terms

  • lenox aviation snips
  • lenox snips
  • lenox tin snips

How the Brand Demand Index is measured

Other head-to-heads among tin snips brands

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