Brandwave

How popular isMidwest Snips?

In September 2026, people searched for Midwest Snips by name about 6,600 times worldwide, about the same as the previous year. These searches made up 25.4% of all global tin snips brand searches, placing Midwest Snips first out of 13 brands. When we asked both ChatGPT and Google AI Overviews about tin snips brands, Midwest Snips appeared in all answers and was the most recommended of the 13.

Search and AI answers in September 2026

Midwest Snips is the most searched of 13 competitors and the most recommended in AI answers.

  1. Midwest SnipsShare of searches 25.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. MilwaukeeShare of searches 17.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. WissShare of searches 14.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. KnipexShare of searches 10.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  5. MalcoShare of searches 7.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd

+8 more

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Midwest Snips appeared in all four answers. Midwest Snips is the most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Snips1st
  2. Wiss2nd
  3. Malco3rd
  4. Lenox4th
  5. Craftsman5th
  6. Knipex6th
  7. Klein Tools7th
  8. Milwaukee–
  9. DeWalt–
  10. Fiskars–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Midwest Snips4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Klein Tools1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lenox1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about tin snips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tin snips brands compete with Midwest Snips?

Midwest Snips against tin snips brands worldwide, by month

Share of searches by month for Midwest Snips, Milwaukee, Wiss, Knipex, Malco, DeWalt, Klein Tools, Fiskars, Bessey, Craftsman, Irwin, Lenox. The figures are in the table below the chart.

View monthly share of searches table
MonthMidwest SnipsMilwaukeeWissKnipexMalcoDeWaltKlein ToolsFiskarsBesseyCraftsmanIrwinLenoxBahco
Oct 202527.1%15.1%15.5%9.1%7.8%5%5.7%3.4%2.4%3%2.5%2.4%1.1%
Nov 202526.6%15%16.5%9.2%7.9%5.5%4.4%3.6%2.4%3.2%2.4%2.4%0.85%
Dec 202524.5%16.7%17.8%8.8%7.6%4.2%5.5%4.5%2.2%3%2.2%2.2%0.77%
Jan 202625.7%14.3%15.3%9.2%8.5%5.1%5.5%4.5%2.8%2.9%2.9%2.3%1%
Feb 202624.5%16.6%17.3%8.7%9.2%4.7%4.8%3%2.2%2.9%2.8%2.2%1.2%
Mar 202625.8%14.5%18%9%10.5%4.4%4.3%2.8%2.3%2.9%2.9%1.9%0.82%
Apr 202624.2%17.3%16.9%8.4%9%4.7%4.9%3.3%2.6%3.2%2.7%2.1%0.63%
May 202620.6%17.3%25.7%7.2%6.8%4.9%4.2%2.8%2.3%2.5%2.8%2.3%0.65%
Jun 202616.7%20.8%31.2%6%5.2%4.8%3.7%2.7%2.2%2.3%1.9%1.8%0.65%
Jul 202622.1%18.4%15.4%9.2%9.4%5.8%4.8%3.4%3.6%2.7%2.5%2%0.7%
Aug 202624.6%16.9%14%8.4%8.1%6.2%4.9%3.5%4.8%3%2.2%2.7%0.63%
Sep 202625.4%17.5%14.5%10.7%7.8%4.8%4.3%3.5%3.4%2.5%2.3%2.3%1%

  1. 1.Midwest Snips

    25.4%

    Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Milwaukee

    17.5%

    Held 2nd. 4.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Wiss

    14.5%

    Held 3rd. 3.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Knipex

    10.7%

    Held 4th. 2.8K estimated branded searches, +24% vs prior month. Share +2.4 points.

  5. 5.Malco

    7.8%

    Held 5th. 2K estimated branded searches, -6.9% vs prior month. Share -0.3 points.

  6. 6.DeWalt

    4.8%

    Held 6th. 1.3K estimated branded searches, -25.1% vs prior month. Share -1.4 points.

  7. 7.Klein Tools

    4.3%

    Held 7th. 1.1K estimated branded searches, -15.2% vs prior month. Share -0.6 points.

  8. 8.Fiskars

    3.5%

    Moved from 9th to 8th. 910 estimated branded searches, -3.2% vs prior month. Share 0 points.

  9. 9.Bessey

    3.4%

    Moved from 8th to 9th. 880 estimated branded searches, -32.3% vs prior month. Share -1.5 points.

  10. 10.Craftsman

    2.5%

    Held 10th. 650 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  11. 11.Irwin

    2.3%

    Moved from 12th to 11th. 600 estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Lenox

    2.3%

    Moved from 11th to 12th. 590 estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  13. 13.Bahco

    1%

    Held 13th. 260 estimated branded searches, +52.9% vs prior month. Share +0.4 points.

Milwaukee, Knipex and 6 other brands sell other things too, so only their searches that name this product count here, like “milwaukee snips”.

Compare popularity between Midwest Snips and its closest rivals

Every comparison with Midwest Snips

12 comparisons

How has branded search demand for Midwest Snips changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Midwest Snips worldwide held steady at 6.6K.
  • Across the 12 months ending September 2026, Midwest Snips’ share of searches among tin snips brands worldwide decreased from 27.1% to 25.4%.
  • Across the 12 months ending September 2026, Midwest Snips’ share of searches among tin snips brands worldwide peaked at 27.1% in October 2025 and was lowest at 16.7% in June 2026.

How did search popularity change for tin snips brands worldwide in September 2026?

6 changes

  1. In September 2026, Knipex gained share of searches among tin snips brands worldwide, from 8.4% to 10.7%.

  2. In September 2026, Midwest Snips gained share of searches among tin snips brands worldwide, from 24.6% to 25.4%.

  3. In September 2026, Milwaukee gained share of searches among tin snips brands worldwide, from 16.9% to 17.5%.

  4. In September 2026, Bessey lost share of searches among tin snips brands worldwide, from 4.8% to 3.4%.

  5. In September 2026, DeWalt lost share of searches among tin snips brands worldwide, from 6.2% to 4.8%.

  6. In September 2026, Klein Tools lost share of searches among tin snips brands worldwide, from 4.9% to 4.3%.

How are Midwest Snips’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Midwest Snips’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • midwest snips

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How the Brand Demand Index is measured

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