Brandwave

How popular isFiskars in search?

In September 2026, there were an estimated 167K branded searches for Fiskars worldwide which is up 5.4% over the last 12 months. Fiskars holds 14.6% estimated Share of Search among bolt cutters brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DeWalt58.7%
  2. Craftsman26.3%
  3. Fiskars14.6%
  4. Irwin0.38%
  5. Crescent0.05%
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Which bolt cutters brands compete with Fiskars?

Fiskars against bolt cutters brands worldwide, by month

Share of Search by month for DeWalt, Craftsman, Fiskars. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltCraftsmanFiskarsIrwinCrescent
Oct 202562.1%22.7%14.6%0.61%0.04%
Nov 202565.2%19.5%14.8%0.43%0.04%
Dec 202563.5%23.2%12.7%0.42%0.06%
Jan 202659.1%26.4%14%0.47%0.03%
Feb 202656.1%30.7%12.7%0.45%0.04%
Mar 202651%34.1%14.4%0.41%0.04%
Apr 202653.7%29.4%16.5%0.43%0.04%
May 202653.3%29.1%17.1%0.43%0.03%
Jun 202655.5%30.3%13.8%0.36%0.03%
Jul 202649.9%33.4%16.3%0.4%0.04%
Aug 202654.6%29.8%15.2%0.36%0.06%
Sep 202658.7%26.3%14.6%0.38%0.05%

  1. 1.DeWalt

    58.7%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +4.2 points.

  2. 2.Craftsman

    26.3%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  3. 3.Fiskars

    14.6%

    Held 3rd. 167K estimated branded searches, -10.9% vs prior month. Share -0.6 points.

  4. 4.Irwin

    0.38%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Crescent

    0.05%

    Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between Fiskars and its closest rivals

Every comparison with Fiskars

How has branded search demand for Fiskars changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fiskars worldwide rose from 159K to 167K.
  • Across the 12 months ending September 2026, Fiskars’ estimated Share of Search among bolt cutters brands worldwide peaked at 17.1% in May 2026 and was lowest at 12.7% in February 2026.

How did search popularity change for bolt cutters brands worldwide in September 2026?

  1. In September 2026, DeWalt gained estimated Share of Search among bolt cutters brands worldwide, from 54.6% to 58.7%.

  2. In September 2026, Craftsman lost estimated Share of Search among bolt cutters brands worldwide, from 29.8% to 26.3%.

  3. In September 2026, Fiskars lost estimated Share of Search among bolt cutters brands worldwide, from 15.2% to 14.6%.

  4. Estimated monthly branded searches for Crescent worldwide rose 51.3% over 12 measured months, from 390 to 590 in September 2026.

  5. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

Where does Fiskars compete?

Fiskars is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pruning saw brands4th of 55.6%Show ranking
Garden tool brands5th of 65.7%Show ranking
Reel mower brands4th of 67%Show ranking
Hedge shears brands3rd of 49%Show ranking
Tin snips brands3rd of 514%Show ranking
Bolt cutters brands3rd of 514.6%Shown above
Tree loppers brands2nd of 316.2%Show ranking

How is Fiskars measured?

Brandwave collects information about searches that people make online using Fiskars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • fiskars
  • fiskars scissors
  • fiskars weed puller

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How the Brand Demand Index is measured

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