Brandwave

Fiskars vs Knipex:Which is more popular?

In September 2026, Knipex had more branded searches than Fiskars among tin snips brands worldwide. Knipex had about 201,000 branded searches, while Fiskars had 167,000. Knipex made up 14.3% of all tin snips brand searches we track, and Fiskars accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about tin snips brands, Knipex appeared in two of the four answers and Fiskars in none.

Among tin snips brands worldwide in September 2026

Who do people search for more?

Knipex, about 20% more searches than Fiskars

Knipex 201K searchesFiskars 167K searches

Who does AI mention more?

Knipex, mentioned in 2 of 4 answers, Fiskars in 0

Knipex in 2 of 4Fiskars in 0 of 4

Who does AI recommend more?

Knipex, the only one of the two named

Knipex first in 2Fiskars never named

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Knipex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fiskars did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Tool1st
  2. Wiss2nd
  3. Malco2nd
  4. Craftsman4th
  5. Knipex5th
  6. DeWalt–
  7. Fiskars–
  8. Bahco–
  9. Bessey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Midwest Tool3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bahco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bessey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tin snips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fiskars or Knipex more popular in search?

This chart shows how often people search Google for Fiskars and Knipex by name. Each line represents a brand's share of searches for all nine tin snips brands we track, month by month, from English-language searches worldwide.

Fiskars and Knipex among tin snips brands worldwide, by month

Share of searches by month for Knipex, Fiskars. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCraftsmanKnipexFiskarsBahcoBesseyWissMalcoMidwest Tool
Oct 202549.8%18.2%14.9%11.7%3.7%0.89%0.44%0.36%0.1%
Nov 202553.8%16.1%13.1%12.2%3.2%0.79%0.39%0.27%0.08%
Dec 202552.6%19.3%12.9%10.6%3.2%0.77%0.42%0.29%0.06%
Jan 202648.1%21.5%14.4%11.4%2.9%0.87%0.41%0.28%0.09%
Feb 202646.1%25.2%13.8%10.4%2.8%0.83%0.41%0.37%0.09%
Mar 202642.1%28.1%12.6%11.9%3.8%0.76%0.46%0.34%0.08%
Apr 202644.4%24.3%13.3%13.7%2.7%0.8%0.4%0.36%0.09%
May 202645.2%24.7%11.1%14.5%2.7%0.67%0.6%0.36%0.09%
Jun 202646.9%25.6%11.5%11.7%2.3%0.69%0.86%0.38%0.07%
Jul 202641.8%28%12.5%13.7%2.5%0.62%0.46%0.37%0.1%
Aug 202645.4%24.8%13.5%12.6%2.2%0.55%0.44%0.33%0.09%
Sep 202647.9%21.4%14.3%11.9%2.9%0.7%0.46%0.35%0.07%

How has the Fiskars and Knipex comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Fiskars took it in April 2026, Knipex took it in August 2026.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among tin snips brands worldwide moved from 11.7% to 11.9%, and its estimated monthly branded searches moved from 159K to 167K.
  • Across the 12 months ending September 2026, Knipex’s share of searches among tin snips brands worldwide moved from 14.9% to 14.3%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for tin snips brands worldwide in September 2026?

2 changes

  1. In September 2026, Knipex gained share of searches among tin snips brands worldwide, from 13.5% to 14.3%.

  2. In September 2026, Fiskars lost share of searches among tin snips brands worldwide, from 12.6% to 11.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Fiskars’ and Knipex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiskars

3 branded search terms

  • fiskars
  • fiskars scissors
  • fiskars weed puller

Knipex

1 branded search term

  • knipex

How the Brand Demand Index is measured

Other head-to-heads among tin snips brands

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