Fiskars vs Irwin:Which is searched more?
In September 2026, Fiskars had more branded searches than Irwin among bolt cutters brands worldwide. Fiskars was estimated to have 167K branded searches compared to Irwin’s 4.4K, and held a 13.5% Share of Search versus Irwin’s 0.36%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fiskars or Irwin?
Compare the bolt cutters brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fiskars, Irwin. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Craftsman | Fiskars | Crescent | Irwin |
|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 20.9% | 13.5% | 7.8% | 0.56% |
| Nov 2025 | 61.6% | 18.4% | 14% | 5.6% | 0.4% |
| Dec 2025 | 59.4% | 21.7% | 11.9% | 6.6% | 0.39% |
| Jan 2026 | 54.7% | 24.5% | 13% | 7.4% | 0.44% |
| Feb 2026 | 52.2% | 28.5% | 11.8% | 7.1% | 0.42% |
| Mar 2026 | 47.7% | 31.9% | 13.5% | 6.5% | 0.38% |
| Apr 2026 | 50% | 27.4% | 15.4% | 6.8% | 0.4% |
| May 2026 | 49% | 26.8% | 15.7% | 8.1% | 0.39% |
| Jun 2026 | 51.6% | 28.2% | 12.9% | 7% | 0.34% |
| Jul 2026 | 46.1% | 30.8% | 15.1% | 7.7% | 0.37% |
| Aug 2026 | 50.8% | 27.8% | 14.2% | 6.9% | 0.33% |
| Sep 2026 | 54.4% | 24.3% | 13.5% | 7.4% | 0.36% |
How has the Fiskars and Irwin comparison changed over the last 12 months?
3 findings
- Fiskars was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fiskars’ estimated Share of Search among bolt cutters brands worldwide held steady at 13.5%, and its estimated monthly branded searches moved from 159K to 167K.
- Across the 12 months ending September 2026, Irwin’s estimated Share of Search among bolt cutters brands worldwide moved from 0.56% to 0.36%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for bolt cutters brands worldwide in September 2026?
2 changes
In September 2026, Fiskars lost estimated Share of Search among bolt cutters brands worldwide, from 14.2% to 13.5%.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Other head-to-heads among bolt cutters brands
How each brand is measured
Brandwave collects information about searches that people make online using Fiskars’ and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.