American Lawn Mower Company vs Fiskars:Which is more popular?

Name: American Lawn Mower Company vs Fiskars: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Fiskars had more branded searches than American Lawn Mower Company among reel mower brands worldwide. Fiskars had about 167,000 branded searches, while American Lawn Mower Company had 1,300. Fiskars made up 7% of all reel mower brand searches we track, and American Lawn Mower Company accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about reel mower brands, American Lawn Mower Company and Fiskars each appeared in three of the five answers. Fiskars was mentioned before American Lawn Mower Company in every answer.

Among reel mower brands worldwide in September 2026

Follow American Lawn Mower Company vs Fiskars and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top reel mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, American Lawn Mower Company and Fiskars were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fiskars was listed before American Lawn Mower Company in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Fiskars	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Scotts	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
American Lawn Mower Company	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
John Deere	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Ryobi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Craftsman	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Greenworks	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Fiskars3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scotts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
American Lawn Mower Company3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reel mower brands

5 answers

Asked ChatGPT
“Which reel mower brand should I buy?”
Asked ChatGPT
“What are the best reel mower brands?”
Asked ChatGPT
“What's the best reel mower brand for small lawn care?”
Searched Google, AI Overview
“manual lawn mower”
Searched Google, AI Overview
“push reel mower”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is American Lawn Mower Company or Fiskars more popular in search?

This chart shows how often people search Google for American Lawn Mower Company and Fiskars by name. Each line represents a brand's share of searches for all seven reel mower brands we track, month by month, from English-language searches worldwide.

American Lawn Mower Company and Fiskars among reel mower brands worldwide, by month

Month	John Deere	Ryobi	Craftsman	Fiskars	Greenworks	Scotts	American Lawn Mower Company
Oct 2025	44.2%	34.5%	10.9%	7%	3.3%	0.06%	0.04%
Nov 2025	39.2%	40.9%	9.6%	7.3%	2.9%	0.03%	0.03%
Dec 2025	41.7%	35.8%	12.5%	6.9%	3.1%	0.03%	0.03%
Jan 2026	43.2%	33.6%	13%	6.9%	3.2%	0.04%	0.04%
Feb 2026	44.8%	29%	16.5%	6.8%	2.7%	0.07%	0.04%
Mar 2026	37%	35.8%	16.7%	7%	3.3%	0.13%	0.06%
Apr 2026	36.1%	39%	13.3%	7.5%	4%	0.13%	0.09%
May 2026	35.3%	39.1%	13%	7.6%	4.8%	0.08%	0.1%
Jun 2026	35.8%	40%	13.2%	6%	4.8%	0.07%	0.09%
Jul 2026	38.8%	35.5%	14.3%	7%	4.3%	0.05%	0.07%
Aug 2026	38.9%	35%	14.3%	7.3%	4.3%	0.06%	0.06%
Sep 2026	41.9%	34.6%	12.6%	7%	3.8%	0.07%	0.05%

How has the American Lawn Mower Company and Fiskars comparison changed over the last 12 months?

3 findings

Fiskars was ahead of American Lawn Mower Company in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, American Lawn Mower Company’s share of searches among reel mower brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 880 to 1.3K.
Across the 12 months ending September 2026, Fiskars’ share of searches among reel mower brands worldwide held steady at 7%, and its estimated monthly branded searches moved from 159K to 167K.

How did search popularity change for reel mower brands worldwide in September 2026?

1 change

In September 2026, American Lawn Mower Company fell from 6th to 7th among reel mower brands worldwide.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using American Lawn Mower Company’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.