Brandwave

Fiskars vs Okatsune:Which is more popular?

In September 2026, Fiskars had more branded searches than Okatsune among hedge shears brands worldwide. Fiskars had about 167,000 branded searches, while Okatsune had 2,900. Fiskars made up 16.1% of all hedge shears brand searches we track, and Okatsune accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about hedge shears brands, Fiskars appeared in four of the five answers and Okatsune in three. Okatsune was mentioned before Fiskars in two out of three answers.

Among hedge shears brands worldwide in September 2026

Who do people search for more?

Fiskars, about 58 searches for every 1 for Okatsune

Fiskars 167K searchesOkatsune 2.9K searches

Who does AI mention more?

Fiskars, mentioned in 4 of 5 answers, Okatsune in 3

Fiskars in 4 of 5Okatsune in 3 of 5

Who does AI recommend more?

Okatsune, named ahead of Fiskars in 2 of 3 answers

Okatsune first in 2Fiskars first in 1

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Top hedge shears brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiskars was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Okatsune was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Okatsune was listed before Fiskars in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Okatsune1st
  2. Fiskars2nd
  3. Corona Tools3rd
  4. Bahco4th
  5. Stihl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okatsune3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corona Tools2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hedge shears brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fiskars or Okatsune more popular in search?

This chart shows how often people search Google for Fiskars and Okatsune by name. Each line represents a brand's share of searches for all five hedge shears brands we track, month by month, from English-language searches worldwide.

Fiskars and Okatsune among hedge shears brands worldwide, by month

Share of searches by month for Fiskars, Okatsune. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlFiskarsBahcoOkatsuneCorona Tools
Oct 202579.5%15.3%4.8%0.23%0.18%
Nov 202577.4%17.6%4.7%0.27%0.15%
Dec 202578.9%15.8%4.7%0.35%0.15%
Jan 202680.1%15.5%3.9%0.23%0.18%
Feb 202680.6%14.9%4%0.28%0.19%
Mar 202679.6%15.1%4.8%0.35%0.19%
Apr 202679.7%16.5%3.2%0.35%0.19%
May 202679.2%17.1%3.2%0.23%0.19%
Jun 202682.9%13.9%2.7%0.24%0.2%
Jul 202679.1%17.3%3.2%0.23%0.18%
Aug 202678.5%17.9%3.2%0.23%0.18%
Sep 202679.5%16.1%3.9%0.28%0.18%

How has the Fiskars and Okatsune comparison changed over the last 12 months?

3 findings
  • Fiskars was ahead of Okatsune in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among hedge shears brands worldwide moved from 15.3% to 16.1%, and its estimated monthly branded searches moved from 159K to 167K.
  • Across the 12 months ending September 2026, Okatsune’s share of searches among hedge shears brands worldwide moved from 0.23% to 0.28%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for hedge shears brands worldwide in September 2026?

2 changes
  1. In September 2026, Fiskars lost share of searches among hedge shears brands worldwide, from 17.9% to 16.1%.

  2. Estimated monthly branded searches for Okatsune worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Fiskars’ and Okatsune’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiskars

3 branded search terms

  • fiskars
  • fiskars scissors
  • fiskars weed puller

Okatsune

1 branded search term

  • okatsune

How the Brand Demand Index is measured

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