How popular isARS?
In September 2026, people searched for ARS by name about 2,460 times worldwide, a 16.6% increase from the previous year. These searches made up 4.1% of all global pruner brand searches, placing ARS sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about pruner brands, ARS appeared in two of the five answers and was the third most recommended of the nine.
ARS is the sixth most searched of 9 competitors and the third most recommended in AI answers.
FelcoShare of searches 58.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
FiskarsShare of searches 11.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BahcoShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th- OkatsuneShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
ARSShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top pruner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ARS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ARS is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Felco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fiskars2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Okatsune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Niwaki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Corona Tools1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Darlac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pruner brands
5 answers
Asked ChatGPT
“What are the best secateurs for gardening?”
Asked ChatGPT
“Which pruner brand lasts the longest?”
Asked ChatGPT
“What secateurs do professional gardeners use?”
Searched Google, AI Overview
“secateurs”
Searched Google, AI Overview
“pruners”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which pruner brands compete with ARS?
Share of searches by month for Felco, Fiskars, Bahco, Okatsune, Niwaki, ARS, Darlac, Corona Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | Felco | Fiskars | Bahco | Okatsune | Niwaki | ARS | Darlac | Corona Tools | Gardena |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.5% | 12% | 6.5% | 5.3% | 4.2% | 3.6% | 3.6% | 2.2% | 1.1% |
| Nov 2025 | 63.4% | 8.3% | 6.8% | 5.5% | 5.5% | 5.5% | 2.4% | 1.9% | 0.9% |
| Dec 2025 | 63.2% | 6.5% | 6.5% | 6.5% | 6.5% | 5.2% | 2.9% | 1.8% | 1.1% |
| Jan 2026 | 63.4% | 7.2% | 7.2% | 4.8% | 3.8% | 7.2% | 3.2% | 2% | 0.97% |
| Feb 2026 | 64.9% | 7.2% | 7.2% | 5.8% | 3.2% | 4.8% | 3.2% | 2.6% | 1.2% |
| Mar 2026 | 62.3% | 10% | 6.7% | 6.7% | 3.6% | 3.6% | 2.9% | 2.9% | 1.3% |
| Apr 2026 | 57.1% | 12.4% | 5.5% | 8.3% | 4.5% | 3.6% | 3.6% | 3.6% | 1.4% |
| May 2026 | 58% | 12.6% | 5.6% | 5.6% | 4.6% | 4.6% | 4.6% | 3.1% | 1.4% |
| Jun 2026 | 59.3% | 12.9% | 4.7% | 5.7% | 4.7% | 3.7% | 4.7% | 3.1% | 1.2% |
| Jul 2026 | 55.4% | 14.8% | 4.3% | 5.4% | 5.4% | 4.3% | 5.4% | 3.6% | 1.6% |
| Aug 2026 | 58.1% | 13.3% | 4.8% | 4.8% | 4.8% | 4.8% | 4.8% | 3.2% | 1.2% |
| Sep 2026 | 58.9% | 11.5% | 6.2% | 6.2% | 5.1% | 4.1% | 4.1% | 2.8% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.9% | 27.6K | -4.2% | +0.8 points | |
| 2, held 2nd | 11.5% | 5.4K | -18.2% | -1.8 points | |
| 3, moved from 4th to 3rd | 6.2% | 2.9K | +20.8% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 7th to 4th | 6.2% | 2.9K | +20.8% | +1.3 pointsmoved from 7th to 4th | |
| 5, moved from 6th to 5th | 5.1% | 2.4K | 0% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 3rd to 6th | 4.1% | 1.9K | -20.8% | -0.8 pointsmoved from 3rd to 6th | |
| 7, moved from 5th to 7th | 4.1% | 1.9K | -20.8% | -0.8 pointsmoved from 5th to 7th | |
| 8, held 8th | 2.8% | 1.3K | -18.8% | -0.5 points | |
| 9, held 9th | 1.3% | 590 | 0% | +0.1 points |
1.
Felco58.9%
Held 1st. 27.6K estimated branded searches, -4.2% vs prior month. Share +0.8 points.
2.
Fiskars11.5%
Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
3.
Bahco6.2%
Moved from 4th to 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.
4.Okatsune
6.2%
Moved from 7th to 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.
5.
Niwaki5.1%
Moved from 6th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
ARS4.1%
Moved from 3rd to 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.8 points.
7.
Darlac4.1%
Moved from 5th to 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.8 points.
2.8%
Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.5 points.
9.
Gardena1.3%
Held 9th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.
Fiskars, Bahco and 2 other brands sell other things too, so only their searches that name this product count here, like “fiskars pruners”.
Compare popularity between ARS and its closest rivals
Every comparison with ARS
13 comparisons
How has branded search demand for ARS changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ARS worldwide rose from 2.1K to 2.5K.
- Across the 12 months ending September 2026, ARS’s share of searches among pruner brands worldwide peaked at 7.2% in January 2026 and was lowest at 3.6% in October 2025.
How did search popularity change for pruner brands worldwide in September 2026?
6 changes
In September 2026, Bahco overtook ARS to rank 3rd among pruner brands worldwide, with 6.2% of the searches.
In September 2026, Okatsune overtook ARS and 2 others to rank 4th among pruner brands worldwide, with 6.2% of the searches.
In September 2026, Felco gained share of searches among pruner brands worldwide, from 58.1% to 58.9%.
In September 2026, Fiskars lost share of searches among pruner brands worldwide, from 13.3% to 11.5%.
In September 2026, ARS lost share of searches among pruner brands worldwide, from 4.8% to 4.1%.
In September 2026, Darlac lost share of searches among pruner brands worldwide, from 4.8% to 4.1%.
How are ARS’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ARS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ars loppers
- ars pole saw
- ars pruners
- ars pruning saw
Do you work for ARS? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does ARS compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pruner brands | 6th of 9 | 4.1% | Shown above |
| Tree loppers brands | 5th of 5 | 0.78% | Show ranking |
| Pruning saw brands | 8th of 8 | 0.47% | Show ranking |
Is ARS your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.